Honey Stinger Becomes Official Partner, Fueling U.S. Ski & Snowboard Athletes Through 2026
U.S. Ski & Snowboard and Honey Stinger are officially partners. Honey Stinger, a leader in sports fuel that produces energy waffles, will become an official partner through 2026.
Exclusive to the “ready-to-eat energy waffles” and “stroopwaffles” category, Colorado-based Honey Stinger has been fueling athletes since 2001 and has extensive experience in the sports industry, having worked with more than 2,000 professional and collegiate teams. On the snow, Honey Stinger will officially be named an Associate Partner of the 2026 Visa Big Air presented by Toyota, Dec. 11-13 in Steamboat, CO and the FIS Para Snowboard World Cup at Steamboat, Feb. 8-9, with product activations at both events. The partnership will also support individual U.S. Ski & Snowboard athletes, including working with athlete influencer program Content Collective.
“We’re pleased to bring Honey Stinger on board,” said Sophie Goldschmidt, President & CEO. “Their products have long been part of many athletes’ training and competition routines, and this partnership strengthens that connection. As an Associate Partner at our domestic World Cups, Honey Stinger will play an even greater role in fueling and supporting our athletes’ success.”
“Elite athletes demand fuel they can trust, and that’s exactly why Honey Stinger was created. Partnering with the U.S. Ski & Snowboard Team allows us to support world-class competitors with world-class nutrition. It’s an honor to fuel these athletes as they prepare for the sport’s biggest challenges,” said John D’Alessandro, CEO of Honey Stinger.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
About Honey Stinger
Trusted by more than 2,000 professional and collegiate teams as well as countless fitness enthusiasts, Honey Stinger is dedicated to helping individuals achieve their active goals. Based in Steamboat Springs, Colorado, Honey Stinger has been fueling athletes since 2001 with its range of great-tasting sports fuel. From waffles and chews to gels and bars, Honey Stinger products are designed to help users prepare, perform, and refuel without sacrificing great taste.