Stifel HERoic Cup Returns for 2025-26, Expands Across Disciplines to Elevate Women’s Skiing

The Stifel HERoic Cup is back for the 2025-26 season with an expanded version to highlight excellence in women’s skiing across multiple disciplines. For the 2025-26 season, a total of $60,000 will be awarded, with $10,000 granted to each winning athlete across six disciplines. 

Launched in the 2024-25 season, the Stifel HERoic Cup debuted as a groundbreaking award celebrating the top-performing female alpine skier on U.S. soil. Swiss standout Lara Gut-Behrami claimed the inaugural title after earning the most FIS World Cup points across North American FIS Alpine World Cups. For the 2025-26 season, the Stifel HERoic Cup turns its focus to all ski sports across the U.S. Ski & Snowboard domestic World Cup calendar, including cross country, freeski slopestyle/big air, freeski halfpipe, freestyle moguls and freestyle aerials. 

Created initially to recognize and reward elite performance in women’s skiing, the Stifel HERoic Cup reflects Stifel’s continued commitment to supporting athletes and growing the sport, as evidenced by its title sponsorship of the Stifel U.S. Ski Team. The prize is also a cornerstone of U.S. Ski & Snowboard’s HERoic initiative, which is dedicated to empowering women in skiing and snowboarding.

The 2025-26 Stifel HERoic Cup kicked off at the Stifel Copper Cup with Germany’s Lena Duerr coming home with the most World Cup points between both the slalom and giant slalom. Freeski slopestyle is up next, beginning competition at the Visa Big Air presented by Toyota in Steamboat on Saturday, Dec. 13. 

STIFEL HEROIC CUP-ELIGIBLE EVENTS

Alpine

• Stifel Copper Cup // Nov. 27-30
  • Giant Slalom // Nov. 29, 2025
  • Slalom // Nov. 30, 2025

Cross Country

• Stifel Lake Placid Finals // March 20-22, 2026
  • 10k Classic // March 20, 2026
  • Skate Sprint // March 21, 2026
  • 20k Skate // March 22, 2026

Freeski Slopestyle

• Visa Big Air at Steamboat // Dec. 13, 2025 – big air 
• Toyota U.S. Grand Prix at Aspen // Jan. 10, 2026 – slopestyle

Freeski Halfpipe

• Toyota U.S. Grand Prix at Copper Mountain // Dec. 20, 2025
• Toyota U.S. Grand Prix at Aspen // Jan. 9, 2026

Freestyle Aerials

• Stifel Lake Placid Freestyle Cup (Individual) // Jan. 11, 2026
• Intermountain Health Freestyle International presented by Stifel at Deer Valley // Jan. 18, 2026

Freestyle Moguls

• Intermountain Health Freestyle International presented by Stifel at Deer Valley
  • Moguls // Jan. 16, 2026
  • Dual Moguls // Jan. 17, 2026
     

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FOR MORE INFORMATION:
Courtney Harkins, Sr. Director, Marketing & Communications
U.S. Ski & Snowboard
[email protected]