U.S. Ski & Snowboard athletes will find comfort in the cold with warm feet thanks to a new partnership with UYN-  Unleash Your Nature. The national governing body (NGB) of ski and snowboard sports in the United States announced a multi-year partnership with UYN today in the category of “high-performance socks” that will extend through 2023.  

“We are excited to welcome UYN - Unleash Your Nature into the U.S. Ski & Snowboard family,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Any skier or rider, from the novice up to our elite athletes, can appreciate the importance of high performing footwear. UYN’s commitment to quality and functional products means we can provide our national team members with happy feet - one less thing they have to think about as they work to push the boundaries of their sport.” 

To Unleash Your Nature means more than winning. Just as U.S. Ski & Snowboard athletes grind it out each day in the gym or on the snow, “to UYN” is to test your limits, not only achieving your goals but going beyond them to find new motivation every day. UYN products offer maximum performance with outstanding comfort, the best materials, and the most refined functions. With UYN socks athletes will experience warm, highly functional comfort and will benefit from elements that improve grip, ventilation, and protection from heel to toe.  

“We are proud to partner with the U.S. Ski & Snowboard Team and support the performances of its members with our highly technical socks” said UYN Brand Manager Giuseppe Bovo. “UYN will put its long experience in the functional footwear field at the service of U.S. athletes. At the same time, the feedback we will get from the greatest ski and snowboard champions will serve as a vital point of reference as we develop new products”.

The 2019-20 season-opener FIS Freeski Slopestyle World Cup event that was originally scheduled to go down this weekend in Stubai, Austria has been canceled. After much careful consideration, the Stubai organizing committee and the Austrian Ski Federation have made the decision to call off the event due to difficult weather conditions in the lead-up to the competition, and a very unfavorable forecast for the upcoming days.  

Last week’s heavy snowstorm combined with high avalanche danger kept the resort closed for two days over this past weekend, causing major delays in course preparations, which in turn the postponement of Wednesday’s first training session.

Officials and organizers then reassessed all options for the competition ahead of Wednesday night’s team captain’s meeting. Unfortunately, with high winds and yet another winter storm set to hit the valley on Thursday evening, the reality of the situation at the FIS Freeski Slopestyle World Cup event in Stubai, Austria made itself clear - the opening of the 2019-20 slopestyle World Cup would not be happening this weekend.

“For Friday and Saturday the prognosis looks extremely unfavorable, especially in terms of wind, with another heavy snowstorm predicted to roll in on Thursday evening,” commented Erich Flatscher, Head of the Organising Committee, “We always strive to deliver an event in safe and fair conditions and due to this forecast we believe this is not achievable this time. This led to the decision to cancel the event.”

With Mother Nature having her way in round one, we now look forward to the next events on the 2019-20 FIS Freeski calendar, with the Copper Mountain, Colo. Land Rover U.S. Grand Prix Halfpipe World Cup from Dec. 11-13, and the Beijing, China Air + Style Big Air World Cup going down from Dec. 12-14. The next event on the slopestyle World Cup calendar will be the Font Romeu, France competition, taking place from Jan. 9-11, 2020.
 

NormaTec, the industry leader in compression recovery technology for athletes, today announced a four-year partnership with U.S. Ski & Snowboard, the national governing body of competitive skiing and snowboarding in the United States. U.S. Ski & Snowboard provides leadership, direction, and support for tens of thousands of young skiers and snowboarders striving for excellence. NormaTec’s PULSE 2.0 Series systems will help U.S. Ski & Snowboard athletes to achieve their goals to be best in the world in their sport by integrating superior recovery into training regimens.

The full team across seven disciplines including alpine, freeski, freestyle, cross country, ski jumping, Nordic combined, and snowboard, will have access to the NormaTec PULSE 2.0 Series Recovery Systems. U.S. Ski & Snowboard will also be constructing a dedicated NormaTec Recovery Room in the U.S. Ski & Snowboard Center of Excellence for the team to use as they train to compete at the 2022 Olympic Winter Games.

“We are proud to support U.S. Ski & Snowboard athletes,” said Gilad Jacobs, CEO of NormaTec. “It is an honor to be partnering with a team that boasts some of the top performing winter sports athletes in the world and providing them the technology they need to continuously reach for their dreams here in the U.S. and around the globe.”

The NormaTec PULSE 2.0 Series Recovery Systems use compressed air and the patented NormaTec Pulse Massage Pattern created by a physician bioengineer to massage limbs, mobilize fluid, increase circulation, and facilitate faster recovery. NormaTec’s technology gives athletes a competitive edge by helping them recover quickly after training sessions and is also used as a high-tech warm up. The technology is relied on by 97% of all pro athletic teams in the United States.

"I have been absolutely loving my NormaTec recovery system,” said Olympic cross country champion Jessie Diggins. “Since opening the box, I’ve used them every single day! I love how the compression massage makes my legs feel after a hard workout, and it helps me recover quickly before second training. I also love how small and quiet they are, and how I can customize exactly what I want, even changing the pressure zones mid-session! These are now my go-to recovery tool."

NEW YORK, NY – U.S. Ski & Snowboard today announced that Volcom, a modern lifestyle brand rooted in board sports, will be the official apparel partner of the U.S. Snowboard Team. The partnership includes outfitting the snowboardcross, slopestyle/big air, and halfpipe teams through the 2022 Beijing Olympic Winter Games.

Volcom has been a leader in snow sports for more than 20 years, delivering tech-infused products that reflect the brand’s unique design language and providing stylish and functional outerwear that helps riders perform their best under the most challenging conditions. The line features Volcom’s signature technical features, including Zip Tech®, a patented zipper system that allows the wearer to zip the powder skirt of virtually any Volcom Snow jacket into any Volcom snow pant – allowing no gaps for the snow to penetrate. The official U.S. Snowboard Team assortment will also include Volcom’s proprietary Thermal Defense System (TDS®), which features 3-layer jackets with strategically-placed down paneling to maximize warmth without overheating.

“We are so excited to be the official outfitter of the U.S. Snowboard Team. To have the Volcom stone be worn by the best athletes, on the highest of stages in this sport is an honor,” said Todd Hymel, CEO of Volcom. “As we celebrate 20 years of Volcom Outerwear, this partnership ushers in a new era of our history. Performance and innovation are the foundation of everything we do at Volcom. We look forward to working closely with all the athletes to gain insights, so we can continue to create best-in-class, elevated product.”

“Volcom is a brand that has strong ties to snowboarding,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “We have an opportunity to embark on the journey to the 2022 Beijing Olympic Winter Games together, and I believe that’s powerful. Alongside a strong and balanced roster of riders as well as an elite coaching staff, the Volcom partnership lays the groundwork for the athletes to perform at the highest level and continue to push the boundaries of competitive snowboarding.”

Volcom will outfit both the men and women of the U.S. Snowboard Team, including athletes, coaches, and support staff. The U.S. Snowboard Team uniforms will feature Volcom’s pinnacle product in outerwear, hoodies, gloves, hats, and beanies. The collection design nods to U.S. heritage with pops of red, white, and blue, as well as stylized camo prints. Key styles featured in the official assortment includes Men’s TDS® Infrared Jacket and Women’s Nya TDS® Jacket, both of which incorporate Zip Tech® and Thermal Defense System (TDS®).

Athletes will wear Volcom at World Cup, World Championship, and National events, as well as official training camps globally leading up to and during the 2022 Olympic Winter Games in Beijing.

To learn more about product offerings and Volcom’s legion of snow athletes, follow @Volcomsnow on social media.

Click here for the official launch video including Shaquille O'Neal, Run The Jewels, and more.

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2018, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

About Volcom:
Inspired by creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions.  Volcom creates meaningful products for men’s, women’s and kid’s across a variety of categories, including outdoor, swim, skate, denim, fashion and more. Volcom has more than 100 direct-to-consumer retail outposts globally and has distribution in hundreds of specialty retail and department store locations.

To learn more about Volcom’s deep product assortment visit www.volcom.com.

Follow @Volcom on Instagram, Facebook and Twitter.

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 4,930 freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates $9.4 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.

 For more information, visit authenticbrandsgroup.com.

Follow ABG on Twitter, Linkedin and Instagram.
 

STAMFORD, Conn. – NBC Sports Group and U.S. Ski & Snowboard have renewed their media rights agreement through the 2021-22 season, both parties announced today. Under the agreement, NBC Sports will present 40+ hours of coverage of U.S. Ski & Snowboard events across NBC, NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, the NBC Sports app, and its subscription service NBC Sports Gold. NBC Sports and U.S. Ski and Snowboard have been partners since 1998.

Coverage will include seven U.S.-based events for the next three seasons: including the FIS Alpine World Cup events at Killington, Vt, for the women, and Beaver Creek, Colo., for the men; FIS Freestyle World Cup events at Copper Mountain, Colo., Mammoth Mountain, Calif., and Deer Valley, Utah; and two new events – the Visa Big Air presented by Land Rover in Atlanta, and the FIS Cross Country World Cup in Minneapolis.

“We are proud to continue our long-standing partnership with U.S. Ski and Snowboard, featuring some of the world’s fastest, most creative, and gravity-defying athletes,” said Gary Quinn, Vice President, Programming, NBC Sports Group. “And any time these exciting competitions are happening across some of America’s greatest resort destinations, fans will be able to watch whenever, and wherever, they want.”

“We are thrilled to extend our agreement with longstanding partner NBC Sports through the 2021-22 season,” said Tiger Shaw, U.S. Ski & Snowboard President and CEO. “Our relationship with NBC Sports is a valuable platform to be able to share our sports and athletes with fans across the nation as they prepare for Beijing 2022. We have an amazing season ahead and between the HomeLight Killington Cup – which has drawn record numbers on the World Cup circuit in both attendance and viewership – as well as new events on the calendar like the Visa Big Air presented by Land Rover, and the FIS Coop Cross Country World Cup in Minneapolis, we have a big opportunity to share the excitement with the world through the eyes of NBC Sports.”

2019-20 SEASON
For the 2019-20 season, 12 hours of coverage will be presented on NBC, 21.5 on NBCSN, and 10 on Olympic Channel: Home of Team USA.

Coverage begins on Saturday, Nov. 30, at 12:30 p.m. ET on NBCSN, with a live presentation of the first run of the women’s slalom at the HomeLight Killington Cup in Killington, Vt.. Coverage on NBC begins shortly thereafter with the second women’s slalom run at 3:30 p.m. ET. Olympic Channel: Home of Team USA begins its U.S. Ski & Snowboard coverage on Saturday, Dec. 7, with the Xfinity Birds of Prey men’s downhill from Beaver Creek, Colo., at 1 pm ET.

The full NBC schedule is available on the WATCH tab at USSkiandSnowboard.org

All coverage on NBC and NBCSN will live stream via authentication on NBCSports.com and the NBC Sports app. Coverage airing on Olympic Channel: Home of Team USA will live stream on NBCSports.com, the NBC Sports app, OlympicChannel.com, and the Olympic Channel app.

NBC Sports Gold – NBC Sports’ direct-to-consumer product – will also stream all U.S. Ski & Snowboard events via “Snow Pass,” which provides fans access to live and on-demand domestic and international competitions of seven Olympic winter sports. Click here for more information.

NOTE: NBC Sports’ entire alpine schedule for the 2019-20 season, including international FIS events, will be released soon. Click here for NBC Sports’ coverage of the 2019-20 FIS Snowboarding World Cup schedule.

Release courtesy of NBC. 

Thanks to a unique partnership with World Cup Supply Inc. (WCS) and its European partner SPM, U.S. Ski Team athletes and U.S. Ski & Snowboard events will continue to have the on-hill equipment and safety-related support needed for the next four years.

“World Cup Supply is an important partner for our organization and we are thrilled to have them in the U.S. Ski & Snowboard family for the next four years,” said Tiger Shaw, U.S. Ski & Snowboard President and CEO. “Through this partnership we are able to produce safe and high-quality domestic events from the grassroots levels through to World Cup competitions for our athletes as we prepare for Beijing 2022. World Cup Supply is committed to safe ski and snowboard competition all over the world and we are fortunate to have their continued support.” 

As part of the agreement, WCS will supply gates, panels, safety fencing and other on-hill and event equipment for key domestic World Cup, NorAm and National Level events in alpine, snowboard, freeski, freestyle and cross country. WCS and SPM will provide thousands of gates and hundreds of panels annually for all Land Rover U.S. Alpine Ski Team training and events domestically and in Europe. WCS will provide training bibs for all Land Rover U.S. Alpine Ski Team athletes and air pads for domestic alpine World Cup and National Championships events. In addition, WCS will serve at the Official On-Hill Equipment Supplier for all NASTAR events. 

WCS is committed to athlete and spectator safety, offering race and event safety training and education as well as developing educational safety related videos for clubs and volunteers to help prevent on-hill injuries.

“Our primary goal for our long-term partnership with U.S. Ski & Snowboard is to ensure the athletes have what they need to train and be safe on the hill,” said Brad Williams, World Cup Supply, Inc. President. “The renewed agreement certainly accomplishes this goal and continues the partnership that began in 2006. The combination of high quality SPM products and a commitment from WCS to provide the best service possible, helps reduce the burden and stress associated with managing equipment and allows coaches and athletes to focus on the things that really matter to them.”

U.S. Ski & Snowboard will host its 53rd annual New York Gold Medal Gala at the Ziegfeld Ballroom in New York City on October 24. Olympic stars such as Lindsey Vonn and Kikkan Randall, and many more current U.S. Ski & Snowboard athletes and legends will be available for media interviews.

WHAT
A “White Carpet” rollout for Olympic skiing and snowboarding legends ahead of U.S. Ski & Snowboard’s annual New York Gold Medal Gala. Members of the media must RSVP to the White Carpet to guarantee access to athletes. The New York Gold Medal Gala plays a critical role in raising funds that directly help ski and snowboard athletes achieve their goals of being the Best in the World. In its fifty-third iteration, this year’s theme, “Inspired by the Stars,” reminds fans and athletes alike the reason behind the grueling work it takes to be an elite team member. 

WHEN
Thursday, October 24 from 6 to 6:30 p.m.

WHERE
Ziegfeld Ballroom, 141 W 54th St, New York, NY 10019

WHO
Lindsey Vonn, Olympic Champion, three-time Olympic medalist, alpine skiing
Kikkan Randall, Olympic gold medalist, cross country skiing
Jonny Moseley, Olympic gold medalist, freestyle moguls skiing
Bryce Bennett, 2018 Olympian, alpine skiing
Kevin Bolger, 2017 U.S. Champion, cross country skiing 
Sophie Caldwell, 2014 and 2018 Olympian, cross country skiing
Ashley Caldwell, 2010, 2014 and 2018 Olympian, freestyle aerials skiing
Mick Dierdorff, 2018 Olympian, snowboardcross
Travis Ganong, 2014 Olympian and World Championships silver medalist, alpine skiing
Nick Goepper, 2014 Olympic silver medalist and 2018 bronze medalist, freeski slopestyle
Jared Goldberg, 2014 and 2018 Olympian, alpine skiing
Alex Hall, 2018 Olympian, freeskiing
Simi Hamilton, 2010, 2014 and 2018 Olympian, cross country skiing
Katie Hensien, 2019 Junior World Silver Medalist, alpine
Tess Johnson, 2018 Olympian, freestyle moguls skiing
Jaelin Kauf, 2018 Olympian, freestyle moguls skiing
Julia Kern, 2019 U.S. Champion, cross country skiing
Maddie Mastro, 2018 Olympian, snowboarding
Alice McKennis, 2010 and 2018 Olympian, alpine skiing
Alice Merryweather, 2018 Olympian, Junior World Downhill Champion, alpine skiing
Toby Miller, 2017 and 2019 World Championship team, snowboarding
Paula Moltzan, 2015 and 2019 World Championship team, NCAA Slalom Champion, alpine skiing
Steven Nyman, 2006, 2010 and 2014 Olympian, alpine skiing
Caitlin Patterson, Eight-time U.S. Champion, cross country skiing
Laurenne Ross, 2014 and 2018 Olympian, alpine skiing
Brita Sigourney, 2018 Olympic bronze medalist, halfpipe skiing
Winter Vinecki, 2019 World Championship team, freestyle aerials skiing
Maggie Voisin, 2018 Olympian, freeski slopestyle
Brad Wilson, 2014 and 2018 Olympian, freestyle moguls skiing

Based on competition and training schedules, athlete appearances subject to change without notice. 

CONTACT
Members of the media can RSVP to the White Carpet to:
Lara Carlton
U.S. Ski & Snowboard Communications Manager
[email protected]

U.S. Ski & Snowboard has partnered with Mountain Towns 2030 (MT2030) to help mountain towns commit to ambitious carbon reduction goals and implement solutions by 2030. The inaugural Net-Zero Summit is the kick-off event for MT2030 and will be held on October 2-4, 2019 in beautiful Park City, Utah.

“U.S. Ski & Snowboard is in the process of quantifying our carbon footprint, which is the first step in ultimately making broad goals down the line,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “We are exploring how we can take our sustainability efforts to the next level, participating in this conference to see what other towns and companies are doing is key for us. We are excited to be a part of this important conversation and look forward to working with our community in implementing meaningful solutions.”

“We formed Mountain Towns 2030 because we strongly believe mountain towns have the power to make a global impact on climate change,” said Park City Mayor Andy Beerman. “As with any community initiative, the support from local organizations and nonprofits are a big reason we can set ambitious goals and achieve them. We could not be more pleased to have U.S. Ski & Snowboard partner and lead the way with us.”

Keynote speakers include renowned conservationist and United Nations Messenger of Peace Jane Goodall, and environmentalist Paul Hawken from Project Drawdown. The speaker lineup also includes Utah State University Professor Robert Davies, Rocky Mountain Power CEO Gary Hoogeveen, Park City Mayor Andy Beerman, clean energy impact investors, leaders from non-profit organizations and many more.

Following the summit, MT2030 will take the commitments made at this summit and put them into action by connecting the communities, sharing best practices, and using the collective voice of our coalition of mountain towns to encourage other municipalities across the globe to take action. Over 30 mountain towns will be represented at the Net Zero Summit.

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About Mountain Towns 2030
Mountain Towns 2030 (MT2030) is a coalition of mountain towns that have committed to ambitious carbon reduction goals by 2030. The inaugural Net Zero Summit is the kick-off event for MT2030 and will be held on October 2-4, 2019 in Park City, Utah.  More information about Mountain Towns 2030 and the Net Zero Summit can be found at www.mt2030.org.

The sense of urgency around 2030 continues to escalate. The world’s climate scientists agree—to control global warming at 1.5 degrees, the earth needs drastic reductions in carbon emissions by 2030. Communities need to identify and act on effective solutions immediately.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2019, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org 

PARK CITY, UTAH – Land Rover North America and U.S. Ski & Snowboard today announced that Land Rover is the new Official Vehicle Partner of the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA. The multi-year partnership also names Land Rover as the title sponsor of the Land Rover U.S. Alpine Ski Team, the Land Rover U.S. Grand Prix series, and presenting sponsor of the “Visa Big Air Presented by Land Rover” events.

“We are very excited to welcome Land Rover as a partner into the U.S. Ski & Snowboard family,” said Tiger Shaw, U.S. Ski & Snowboard’s President, and CEO. “Land Rover represents the spirit, drive, and determination that our athletes put forth daily in their training, and throughout the season competing at the highest level of sport. This partnership further empowers our athletes to reach above and beyond in their quest to be the Best in the World!”

Land Rover is the maker of the most luxurious and capable SUVs in the world. From the luxurious Range Rover to the versatile Discovery featuring three-row seating, and the recently revealed all-new Defender, the Land Rover lineup of award-winning SUVs is built for adventure in the toughest terrain and weather conditions.

U.S. Ski & Snowboard supports nearly 200 national team athletes and represented 80 percent of Team USA’s gold medals during the PyeongChang 2018 and Sochi 2014 Olympic Winter Games. This year, U.S. Ski & Snowboard athletes will participate in more than 200 competitions globally, including 35 events in the United States. 

“As Land Rover continues to grow in the U.S. market and we launch models like the new Defender, we are supporting activities such as skiing and snowboarding that resonate with our expanding American customer base,” said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America. “The athletes of U.S. Ski and Snowboard exemplify ‘Capability with Composure,’ a hallmark of Land Rover. We are proud to support them in their quest to be the premier winter sports team in the world.”

Land Rover and U.S. Ski & Snowboard are committed to providing the best resources for athletes who are inspired to be the best in the world. As part of the sponsorship agreement, Land Rover will support 10 U.S. Ski & Snowboard athlete ambassadors including Olympic gold medallists and World Champions. Throughout the partnership, these athletes will take part in brand milestones, custom content creation, and social media integrations.

The agreement also includes broadcast, social media, and digital promotion rights, custom competition content creation, and email marketing campaigns with the U.S. Ski & Snowboard registered fan base. Land Rover branding will also be seen on the athlete uniforms and team gear, as well as available to consumers through U.S. Ski & Snowboard and Land Rover official branded goods.

The 2019-20 season will kick off October 24 with the U.S. Ski & Snowboard’s 53rd annual New York Gold Medal Gala at the Ziegfeld Ballroom in New York City, followed by the first FIS Alpine World Cup event of the season October 26-27 in Soelden, Austria.

To follow the action throughout the season, follow @LandRoverUSA and @USskiteam.
 

PARK CITY, UTAH  - U.S. Ski & Snowboard announced the appointment of Michael O’Conor to the position of Chief Revenue Officer. O’Conor comes to the organization with almost two decades’ experience of commercial business development within the Olympic sphere.

O’Conor’s hiring at U.S. Ski & Snowboard is serendipitous, as he was first introduced to the Olympic movement in Utah. In 2000 he took a position with OPUS - the joint venture between the United States Olympic and Paralympic Committee (USOPC) and the Salt Lake City Olympic Organizing Committee - handling partnerships for the Sydney and Salt Lake Olympic Games. After a brief stint in the entertainment sector with the Sundance Institute developing corporate sponsorships, the call of sport beckoned O’Conor back to the USOPC where he has served in various roles in account management, event management, and sales. In 2011, he took over the commercial arm of the USOPC. Most recently, Michael has been working for the LA2028 joint venture with the USOPC, known as the U.S. Olympic and Paralympic Properties (USOPP).

As Chief Revenue Officer, O’Conor will report directly to U.S. Ski & Snowboard President and CEO, Tiger Shaw, and will be responsible for driving all commercial revenue for the organization. In separating the sales and execution sides of sponsorship, O’Conor and his team will create new and innovative ways of raising money to support the athletes so they can focus on what they do best: skiing and snowboarding.

“We are so excited to have Michael joining the U.S. Ski & Snowboard family,” said Shaw. “Michael has proven himself to be a leader in commercial strategy, specifically in the Olympic sports space. He has a deep understanding of how to meet the challenges of creating value in commercial partnerships. I have no doubt that his expertise, gleaned from his tenure at the USOPC and the USOPP, will benefit our organization and allow us to give our athletes the best environment in which to train and compete, with the needed funding.”

O’Conor has always been involved in sports, playing soccer and baseball growing up in East Hampton, New York. He came to skiing later in life, which has proven ruinous for him in his family’s snow sports standings (he has all bases covered with one of his three children favoring snowboarding) as all are shredders on the mountain, including his wife. 

“I cannot keep up with anyone in my family. I’ve only had one moment in the sun when it comes to snow sports when I was asked to present the awards for women’s slopestyle snowboarding at the Copper Grand Prix in 2015,” O’Conor said. “I was lucky enough to present Jamie Anderson with her first-place award. It was so cool, one of the best dad moments of my life! My kids were really impressed with me.”

Luckily for U.S. Ski & Snowboard, O’Conor’s track record in sales rates higher than his skills on the slopes. Over the past 10 years, he has achieved considerable success drawing in partners to the Olympic movement such as Hershey’s, Liberty Mutual Insurance, and Smucker’s. He will be leaving his most recent role working for the USOPP, where he was focused on creating a value proposition that includes getting the U.S. Olympic and Paralympic Teams and the Los Angeles 2028 Games to their sales goal.

“It is bittersweet to say goodbye to my friends and colleagues at the USOPP and the USOPC, but I am grateful to be staying involved with the USOPC’s mission through this new role,” O’Conor said. “Got to say I love my new office. Can’t beat being in the mountains!”