U.S. Ski & Snowboard announced the extension of its partnership with Intermountain Healthcare (to be known as Intermountain Health in 2023) as its official medical provider through the 2022-23 season. Intermountain Healthcare will also serve as the title partner of the Intermountain Healthcare Freestyle International at Deer Valley Resort on Feb. 2-4, 2023. 

“We are excited to extend our partnership and to continue this great relationship with Intermountain,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “They have an exceptional reputation for their patient care and have played an important role in our organization for years by ensuring that athletes, coaches and staff are physically and mentally healthy on and off the snow.”

As the official medical provider of the U.S. Ski & Snowboard Team, Intermountain Healthcare will continue to provide high-quality services including sports medicine, strength and conditioning, nutrition and psychology to athletes, coaches and staff. On and off the hill, the providers at Intermountain Healthcare will continue to work with our athletes both on the national and club levels and help them in their quest to become the best in the world, including at Intermountain’s Park City Hospital next door to U.S. Ski & Snowboard’s USANA Center of Excellence headquarters.

Intermountain Healthcare will also return as the title sponsor for the premier domestic freestyle event: the Intermountain Healthcare Freestyle (to be known as Intermountain Health in 2023) International at Deer Valley. As the title sponsor, all aerials, moguls and dual moguls athletes will again have the Intermountain Healthcare logo on their bibs throughout the competition that brings the world’s best freestyle athletes to Park City, Utah. The FIS Freestyle World Cup will once again be under the lights at night and thousands of fans are expected to attend.

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ABOUT U.S. SKI & SNOWBOARD

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

U.S. Ski & Snowboard announces the launch of the Heroic Initiative—a movement celebrating and empowering women in skiing and snowboarding. The multi-faceted program will be brought to life at the newly renamed 2022 Heroic Killington Cup presented by Stifel, the world’s most attended women’s FIS World Cup, as a space to discuss, honor and lead innovation in women in skiing and snowboarding. Stifel is the first partner of an activation as part of the Heroic program. 

The initiative is designed to celebrate the power of women while also investing in their future success. In the 2022-23 debut season of Heroic, the first focus will be coaching, launching at Killington. While the participation of women in skiing and snowboarding continues to grow, only 25% of skiing and snowboarding coaches are women with even less representation at the elite level. Heroic Coaching aims to increase the number of women coaches at all levels of our sports.

“The Heroic Initiative was created because U.S. Ski & Snowboard is committed to providing more leadership, opportunities and mentorship for women to achieve further greatness in our sports,” says Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This multi-faceted and purpose-driven initiative aims to empower, inspire and lead women in their fields on and off the snow and we could not be more excited to kick it off at the 2022 Heroic Killington Cup presented by Stifel.”

The Heroic initiative is building on a program spearheaded by leading women at the organization, including U.S. Ski & Snowboard’s Director of High Performance Gillian Bower, DPT, Director of Sport Science Tschana Schiller, Director of Sports Medicine Jaron Santelli, MD and Clinical Specialist Torey Anderson, DPT. The system includes health and wellness programs to help female athletes track their hormone levels and menstrual cycles to gain knowledge about their personal physiology, know how to better fuel their bodies and make better-informed decisions on their training schedules and intensity levels. The team has also engaged two additional female sports psychologists in 2022 to provide more opportunities for women athletes to connect and develop a relationship with a woman provider.

Additionally, U.S. Ski & Snowboard plans to work with women leaders in other industries to provide fellowships for athletes and women in the industry, as well as long-term goals to develop grants to address core challenges. These objectives include programs like flex funds to allow a woman coach to step in for another woman coach when one has responsibilities outside of her sport, a childcare fund to support coaches of all genders bringing their children on the road or need childcare while working, studies to learn about the barriers preventing women from rising as coaches, and mentorship programs to allow female coaches to learn elite coaching strategies on the national team. 

“Hosting the best female alpine skiers in the world each year is just one thing that’s made Killington the premier destination for women’s alpine skiing and its fans,” says Killington Director of Brand Marketing and Events Amy Laramie. “Our commitment to empowering women lasts long after the Killington Cup is over. The Beast has produced Olympians such as Donna Weinbrecht and Hannah Soar and we’ve consistently hosted women’s camps and clinics for years, just a few of the reasons we’re proud to be an epicenter of women’s skiing.”

The first-ever Heroic Summit will take place at the annual Heroic Killington Cup presented by Stifel and will feature speaker panels and meet and greets, all centered around the common goal of advancing women in winter sports. 

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ABOUT U.S. SKI & SNOWBOARD

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

(PARK CITY, UTAH)  — Pacifico® extends contract as the official beer of U.S. Ski & Snowboard for the 2022-23 season. Pacifico has been a premier corporate partner since January 2019 and will continue to serve our fans and athletes in the upcoming year.

Pacifico Clara®, a golden lager with a crisp, refreshing flavor, was first brewed in the small Mexican port town of Mazatlán in 1900, then rediscovered in Baja by California surfers. Excited by their find, the surfers loaded up a few cases of the rich golden lager into their van and returned north, becoming the first “importers” of Pacifico. With support from the surfing community, Pacifico has grown to be the beer for independent spirits who followed their own path. The brand has been a steadfast supporter of the U.S. Ski & Snowboard Team for years.

“We are very excited to extend our partnership with Pacifico as the official beer of U.S. Ski & Snowboard,” says Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “For years, Pacifico has been a loyal, creative partner and we look forward to having their great product on hand for our fans to enjoy at every domestic World Cup around the U.S.”

With the extension, Pacifico remains a partner throughout the 2022-23 season at hospitality events, après parties, vendor villages and within the competition spectating areas at each domestic World Cup event, including:

Freeski and Snowboard

• Dec. 16-17: Toyota U.S. Grand Prix, Copper Mountain, Colorado; men and women’s halfpipe
• Dec. 16-17: Visa Big Air presented by Toyota, Copper Mountain, Colorado; men and women’s big air
• Feb. 2-4: Toyota U.S. Grand Prix, Mammoth Mountain, California; men and women’s halfpipe/slopestyle

Freestyle

• Feb. 2-4: Intermountain Healthcare Freestyle International, Deer Valley, Utah; men and women’s aerials, moguls, dual moguls

Alpine

• Nov. 26-27: Killington Cup, Vermont; women’s slalom/giant slalom
• Dec. 2-4: Xfinity Birds of Prey, Beaver Creek, Colorado; men’s super-G/downhill/downhill
• Feb. 25-26: Palisades Tahoe, California; men’s slalom/giant slalom
• March 3-5: Aspen World Cup, Colorado; men’s super-G/downhill

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About Pacifico®

Pacifico Clara® is a golden lager with a crisp, refreshing, flavor. Founded in Mazatlán, Mexico in 1900, Pacifico was originally “imported” to the U.S. by Californian surfers who visited Baja, loved the beer and brought it back to the U.S. to share with other like-minded individuals. Those surfers epitomized the essence of Pacifico – independent spirits who followed their own path – and their spirit is carried on by the brand to this day. Explore the story that’s inspired countless others to Live Life Anchors Up by visiting discoverpacifico.com and instagram.com/pacificobeer. 

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

For More Information, Please Contact:

U.S. Ski & Snowboard

Courtney Harkins, Director, Marketing and Communications

[email protected]

978.314.1019

Pacifico

Stephanie McGuane

[email protected]

312.805.2906

U.S. Ski & Snowboard announced today an official partnership with Stifel Financial (NYSE:SF), a leading wealth management and investment banking company. Under terms of the agreement, Stifel will become the title sponsor of the Stifel U.S. Alpine Team.

The partnership marries two brands that share common values, including success, precision, and partnership. Moving forward, the U.S. Alpine Ski Team will be renamed the Stifel U.S. Alpine Team, which includes decorated athletes such as three-time Olympic medalist Mikaela Shiffrin, 2022 Olympic silver medalist Ryan Cochran-Siegle and eight-time FIS World Cup podium finisher Breezy Johnson. In addition, U.S. Ski & Snowboard and Stifel will collaborate on a career and financial education program, designed to help athletes with savings and investing strategy. 

“We’re thrilled to be partnering with Stifel,” said U.S. Ski & Snowboard President & CEO Sophie Goldschmidt. “This is the most significant alpine partnership in U.S. Ski & Snowboard history, supporting alpine skiers from the development level to the World Cup. Stifel’s long-term commitment combined with our comparable values makes them the perfect partner.”

This is the first alpine partnership for U.S. Ski & Snowboard that encompasses all elite levels of competition in North America, including World Cup, NorAms and National Championships, and will be kicking off a season with the most domestic alpine World Cups in history. Stifel will serve as the title sponsor of the men’s FIS Alpine Ski World Cup event in Palisades Tahoe, California and as a sponsor of the additional men’s FIS Alpine Ski World Cup events in Beaver Creek, Colorado and Aspen, Colorado, as well as the women’s FIS Alpine Ski World Cup event in Killington, Vermont.

“At Stifel, success is ingrained in our culture,” said Stifel Chairman and CEO Ronald J. Kruszewski. “We have become a firm where success meets success – one that attracts successful individuals and partners, recognizes up-and-coming successes, and helps others achieve success. The athletes of the U.S. Alpine Team exemplify dedication, focus, and perseverance and represent the very definition of success. Stifel is excited to partner with U.S. Ski & Snowboard to support these athletes on the world stage.”

Stifel has also been named the title sponsor of the U.S. NorAm Tour, which is the pipeline for young athletes to earn their spot on the Stifel U.S. Alpine Team with hopes of representing the USA internationally in the World Cup, World Championships and Olympics. Stifel will also become the presenting partner of the Toyota U.S. Alpine Championships, where national titles are awarded annually in downhill, super-G, giant slalom and slalom.

“Stifel and their leadership have been longtime supporters of alpine skiing and the team, and we’re thrilled to bring them on as the official title sponsor of the Stifel U.S. Alpine Team,” said three-time Olympic medalist Mikaela Shiffrin. “I also love that they will be supporting the team at every level including developing the pipeline to help build the next generation of Olympic champions in the United States.”

In addition to the U.S. Ski & Snowboard relationship, Stifel also has sponsorship agreements with the NHL’s St. Louis Blues, several PGA golfers, and is the presenting sponsor of the Haskins and ANNIKA Awards, which honor the nation’s top collegiate golfers, and the Jimmy Kimmel LA Bowl.

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About Stifel

Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners business division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com.

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

FOR MORE INFORMATION CONTACT:

U.S. Ski & Snowboard

Courtney Harkins

Director, Marketing & Communications

[email protected]

Stifel

Neil Shapiro

Head of Corporate Communications

[email protected]

NBC Sports and U.S. Ski & Snowboard announced the renewal of their media rights agreement through the 2025 season. Under the newly extended agreement, NBC Sports will present 19 hours of coverage of all eight domestic FIS World Cup events across multiple platforms, including live and tape-delayed coverage on NBC, CNBC, and Peacock. The 2022-23 season includes a record number of U.S.-based alpine events, including iconic favorites the Heroic Killington Cup and Xfinity Birds of Prey, and new events at Aspen and Palisades Tahoe. 

“We are excited to extend our contract with NBC Sports to present our domestic events, especially when we have the most World Cups on U.S. soil this coming season,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “NBC has a strong history of supporting Olympic sports, including our U.S. Ski & Snowboard alpine, cross country, freestyle, snowboard and freeski events, for over a decade and we are thrilled to continue this partnership so our passionate fans can watch our athletes throughout the coming seasons.”  

Under the new rights agreement, NBC Sports platforms will broadcast all eight domestic FIS World Cups in the 2022-23 season. This includes four alpine World Cups: the Heroic Killington Cup in Killington, Vermont (women), Xfinity Birds of Prey in Beaver Creek, Colorado (men), the Aspen World Cup in Aspen, Colorado (men), and the Palisades Tahoe World Cup in Olympic Valley, California (men). Additionally, the Intermountain FIS Freestyle International at Deer Valley Resort in Deer Valley, Utah, will be covered, as well as three FIS Freeski and Snowboard World Cups: the Toyota Grand Prix events at Mammoth Mountain, California, and Copper Mountain, Colorado, and the Visa Big Air presented by Toyota at Copper Mountain, Colorado.[MC(1] 

“U.S. Ski & Snowboard is one of our cornerstone Olympic sport partners, consistently providing world-class action featuring some of the most exciting and fearless competitors in the world,” said Gary Zenkel, President, NBC Olympics, and Paralympics. “This agreement extends our commitment to connecting fans with the compelling athletes and stories of Team USA and from around the world in between the Olympic and Paralympic Games.”

Coverage of U.S. World Cups will begin with the Heroic Killington Cup on November 26, where the second run will broadcast and stream LIVE on NBC and Peacock. 

Additionally, all FIS World Cups in Austria, including the 2022 FIS Alpine Ski World Cup kick-off in Soelden, Austria on October 22-23, will stream on Peacock. Details of where to watch all other U.S. and international World Cup events can be found at usskiandsnowboard.org. 

The full NBC schedule can be found closer to the events on the WATCH tab on usskiandsnowboard.org.

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About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

About NBC Sports

NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company presents premier content across linear platforms NBC, USA Network, Golf Channel, as well numerous digital sites, including Peacock. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, Big Ten Conference, NASCAR, INDYCAR, PGA TOUR, Notre Dame, The R&A, PGA of America, USGA, Churchill Downs, Premier League, MLB, Tour de France, Roland-Garros, and many more.

For media inquiries, please contact:

U.S. Ski & Snowboard: Courtney Harkins, [email protected] 

NBC Sports: Matt Potolski, [email protected] 

Innovative, multi-revenue-stream partnership will bring Olympic athletes, domestic World Cup events, and instructional content streaming to 250 million active users.

BOULDER, Colorado OR PARK CITY, Utah (October 17, 2022) – In a move that links America’s snowsports governing body and the country’s largest creator of outdoor recreation media and services, U.S. Ski & Snowboard and Outside Interactive, Inc., today announced a longterm strategic partnership to create and broadcast snowsports content. For the first time, FIS World Cup alpine, cross country, freestyle, snowboard, and freeski events held in the United States will be available to stream on all Outside platforms, including OutsideOnline.com, SkiMag.com, the Outside App, and Outside Watch. The partnership will also launch a bundled Outside+ and U.S. Ski & Snowboard consumer membership, as well as business partnerships in competition registration, photography services, Web3 innovation, and sponsorship sales.

As part of the partnership, Outside becomes the streaming broadcaster of domestic U.S. World Cups, with more than 90 hours of competition in the 2022-23 season. The season’s eight alpine, freestyle, snowboard, and freeski domestic FIS World Cup events include the Killington Cup, Xfinity Birds of Prey at Beaver Creek, Aspen World Cup, Palisades Tahoe World Cup, Freestyle International at Deer Valley, the Toyota U.S. Grand Prix at Mammoth and Copper, and the Visa Big Air at Copper. The coverage will also feature never-before-televised snowboard and freeski qualifiers at the Toyota U.S. Grand Prix and Visa Big Air. In addition to these events, Outside will air new and archival non-event programming. 

“We are delighted about this new partnership with Outside,” said Sophie Goldschmidt, U.S. Ski & Snowboard President and CEO. “It enables the passionate fans of skiing and snowboarding in the United States to watch our major domestic events and to combine the U.S. Ski & Snowboard and Outside communities in an innovative multi-platform partnership. We have the most FIS World Cups on U.S. soil in history this winter, and we are proud to showcase those incredible events with Outside to inspire new and seasoned ski and snowboard fans. Outside is more than a distribution partner with incredible channels and scale; what really attracted us was the opportunity to build a strategic alliance to allow our community to more deeply engage with our athletes, content and other new offerings.”

“First and foremost, we’re honored to support the Olympic movement and help U.S. Ski & Snowboard nurture the next generation of American medal hopefuls,” said Robin Thurston, CEO of Outside. “Nothing could be more inspiring for a young skier than to watch champions come up through the ranks, dominate and take gold with the national anthem playing. This partnership will bring those special moments to more eyeballs, along with hundreds of hours of exciting video content from Outside Watch, Warren Miller and our brand partners. With U.S. Ski & Snowboard, we’re creating a one-stop resource where skiers and snowboarders will find motivation along with the world’s richest archive of gear, travel, and instructional content.”

The partnership will also lead to the creation of a unique membership bundle for U.S. Ski & Snowboard members, one that provides access to Outside+ premium content, educational videos, SKI Magazine content, GPS mapping services, outdoor industry gear discounts and NASTAR, the largest public grassroots ski racing program in the world.

In addition to airing races, Outside will have access to an extensive archive of ski and snowboard footage, as well as the opportunity to produce original content franchises with the team’s athletes, coaches and other experts. U.S. Ski & Snowboard will also utilize Outside’s expertise in competition software and Web3 to develop innovative services for its membership and fans of the sports.

Further streaming and televised coverage of international FIS races in the United States will be announced in the following weeks leading up to the FIS World Cup season. 

2022-23 DOMESTIC WORLD CUPS

Alpine

Nov. 26-27: Killington Cup, Killington, Vermont; women’s slalom/giant slalom

Dec. 2-4: Xfinity Birds of Prey, Beaver Creek, Colorado; men’s super-G/downhill/downhill

Feb. 25-26: Palisades Tahoe, California; men’s slalom/giant slalom

March 3-5: America’s Downhill, Aspen, Colorado; men’s super-G/downhill

Freestyle

Feb. 2-4: Intermountain Healthcare Freestyle International, Deer Valley, Utah; men’s and women’s aerials/moguls

Freeski and Snowboard

Dec. 16-17: Toyota U.S. Grand Prix, Copper Mountain, Colorado; men’s and women’s halfpipe

Dec. 16-17: Visa Big Air Presented by Toyota, Copper Mountain, Colorado; men’s and women’s big air

Feb. 2-4: Toyota U.S. Grand Prix, Mammoth Mountain, California; men’s and women’s halfpipe/slopestyle

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About Outside Interactive, Inc.

Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, online courses, discounted event access, magazines, and more. Learn more at OutsideInc.com.

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

Media inquiries, please contact:

Outside: Jon Dorn, [email protected]

U.S. Ski & Snowboard: Courtney Harkins, [email protected] 

PARK CITY, UTAH (October 10, 2022) – U.S. Ski & Snowboard confirms a two-year deal with resorts in Sun Valley, Idaho, and Waterville Valley, New Hampshire to host the Toyota U.S. Alpine National Championships and the Toyota U.S. Freestyle National Championships through the 2024 season. 

“Sun Valley and Waterville have a proven track record of hosting competitions and we could not be more excited to have them on board for the next two years,” says Eric Webster, Director of Events at U.S. Ski & Snowboard. “U.S. Ski & Snowboard is excited to support the organizing committees and look forward to cheering on the athletes, many of whom are currently on the U.S. Ski & Snowboard Team rosters.”

Each year, the Toyota U.S. National Championships bring top athletes from each division and a handful of international racers to storied national venues. Both locations have experienced organizing committees and involved ski clubs that have put on large-scale events in the past, including NorAm Championships, World Cups, Junior Nationals and other notable winter competitions.   

Alpine Nationals in the West 

From April 2-5, Sun Valley Resort will host the 2023 Toyota U.S. Alpine Championships with both men and women competing in slalom, giant slalom and super-G events. The course in Sun Valley has a storied history of alpine racing, along with technical and challenging terrain, and will feature local U.S. Alpine Ski Team athletes such as Ryder Sarchett, Jack Smith and Dasha Romanov.

“As the first destination ski resort in North America, we are proud to be a location where history and memories are made. We last hosted the U.S. Alpine Championships in 2018, and we are looking forward to welcoming back athletes to our beautiful community, where people have come to enjoy the incredible terrain and experience since 1936," said Sun Valley Resort Director of Marketing & PR Bridget Higgins. "Sun Valley's history is steeped in unifying competition and team camaraderie, and we're looking forward to seeing friendly and healthy competition foster incredible performances. We are so proud that three Sun Valley Ski Education Foundation members are on the team.”

Freestyle Champs in the East 

Freestyle skiing lies at the heart of the Waterville Valley and the community of Mount Tecumseh is excited to welcome back world-class freestyle athletes to the “Birthplace of Freestyle Skiing.” Waterville Valley has hosted several competitions in years past and many legendary freestyle skiers have competed on this mountain, namely Wayne Wong, Doug Pfeiffer, Nick Preston and 2x Olympic medalist Hannah Kearney. 

“Waterville Valley is home to a thriving community of young athletes, from the BBTS Snowsports Club to the Waterville Valley Academy,” says Sarah Van Kralingen, Marketing and Communications Manager at Waterville Valley Resort. “We hope events like this will inspire and influence aspiring young athletes, demonstrating the phenomenal skill, athleticism and sportsmanship involved in freestyle skiing.” 

The moguls and dual moguls events will take place at Waterville Valley Resort on locals’ favorite Lower Bobby’s Run—a steep and technical track perfectly positioned for spectators at the base.

The full schedule of races will be available closer to the event. 

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About Sun Valley Resort

Sun Valley Resort was founded in 1936 as America’s first destination ski resort. Located in the Idaho mountains, it is truly a four-season resort with a wide array of activities. With more than 3,400 vertical feet and over 2,300 acres of skiable terrain, Sun Valley offers skiers and boarders an exceptional and varied experience. Bald Mountain has 12 chairlifts, 100 runs, and family and beginner-friendly Dollar Mountain offers two high-speed quads, a terrain park- and the Silver Dollar Carpet for ease of access and learning appeal. Sun Valley is a member of The Grand America Hotels and Resorts family. Sister properties include Snowbasin Ski Resort, The Grand America Hotel, Little America Hotel (all Salt Lake City, Utah); The Westgate Hotel, San Diego, Calif.; Little America Flagstaff, Ariz.; Little America, Wyo., and Little America, Cheyenne, Wyo.  

Sun Valley is served by Hailey's Friedman Memorial Airport (SUN). The airport is located 14 miles from the resort and is easily accessed from six major cities: San Francisco (SFO), Seattle (SEA), Los Angeles (LAX), Salt Lake City (SLC), Denver (DEN), and Chicago (ORD). All Sun Valley Resort guests receive complimentary roundtrip airport transportation.

www.sunvalley.com | 800.786.8259 | @sunvalley | #sunvalley

About Waterville Valley Resort

Home of the Kids Ski Free Pass, Waterville Valley Resort is New Hampshire’s Family Resort, offering a plethora of year-round family-friendly activities. With 265 acres of alpine skiing terrain, 72 kilometers of Nordic Ski trails, and 125 miles of hiking trails, the potential for exploration is endless. Enjoy slopeside family-friendly après-ski, specialty cocktails, live music, and fireworks; or discover the serenity of the White Mountains via alpine skiing, hiking, Nordic skiing, snowshoeing, fat biking, or mountain biking! 

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

The U.S. to host the most FIS World Cups on American soil in history.

For Immediate Release
October 3, 2022

ZURICH, SWITZERLAND (October 3, 2022) – U.S. Ski & Snowboard confirms the 2022-23 FIS World Cup schedule in the United States after the 2022 fall FIS meetings. U.S. Ski & Snowboard and its resort partners will host four Audi FIS Alpine Ski World Cups, one freestyle World Cup and three snowboard/freeski World Cups—the most ever on U.S. soil.  

“We could not be more excited to host eight World Cups at U.S. venues this season,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “This is a pivotal moment for skiing and snowboarding in the United States, allowing sports fans to watch the best of the best compete on their home mountains and inspire generations to come.” 

Alpine World Cups

As is tradition, the 2022-23 U.S. FIS World Cup circuit will begin on the east coast with the women’s alpine team racing giant slalom and slalom at the fan-favorite Killington Cup. 40,000 fans are expected to cheer on the U.S. Alpine Ski Team women, including five-time Killington Cup champion Mikaela Shiffrin. 

The week after Killington, the men are in Beaver Creek, Colorado for the annual Xfinity Birds of Prey World Cup for super-G and downhill events starring 2022 Olympic silver medalist Ryan Cochran-Siegle. 

After a European stint, the World Cup tour returns to the United States at the end of February for giant slalom and slalom races at the Palisades Tahoe World Cup, with hometown racers and World Cup podium stars Bryce Bennett and Travis Ganong returning to race in front of their home crowd. To conclude the U.S. circuit, the men heads to Aspen, Colorado at the beginning of March for the Aspen World Cup speed events on the famed America’s Downhill course. 

Snowboard / Freeski World Cups

Copper Mountain will host two World Cups in December: the Toyota U.S. Grand Prix and the Visa Big Air presented by Toyota. Both events will bring the best competitive freeskiers and snowboarders to world-class big air and halfpipe venues. Athletes, including 2022 Olympic medalists Alex Hall and Julia Marino, will compete. 

In February, the Toyota U.S. Grand Prix will return to Mammoth Mountain in California for slopestyle and halfpipe competitions. 

Freestyle World Cups 

From February 2-4, the Intermountain Healthcare Freestyle International Ski World Cup returns to Deer Valley Resort for its 25th year and will host moguls, aerials and dual moguls on the famous 2002 Olympic course. In the aerials event, 2022 Olympic champion aerialists Ashley Caldwell, Chris Lillis, and Justin Schoenfeld will be competing, while 2022 Olympic silver medalist Jaelin Kauf headlines the moguls competition. 

2022-23 World Cup Schedule

Freeski and Snowboard

• Dec. 16-17: Toyota U.S. Grand Prix, Copper Mountain, Colorado; men’s and women’s halfpipe
• Dec. 16-17: Visa Big Air presented by Toyota, Copper Mountain, Colorado; men’s and women’s big air
• Feb. 2-4: Toyota U.S. Grand Prix, Mammoth Mountain, California; men’s and women’s halfpipe/slopestyle

Freestyle

• Feb. 2-4: Intermountain Healthcare Freestyle International, Deer Valley, Utah; men’s and women’s aerials/mogul

Alpine

• Nov. 26-27: Killington Cup, Vermont; women’s slalom/giant slalom
• Dec. 2-4: Xfinity Birds of Prey, Beaver Creek, Colorado; men’s super-G/downhill/downhill
• Feb. 25-26: Palisades Tahoe, California; men’s slalom/giant slalom
• March 3-5: Aspen World Cup, Colorado; men’s super-G/downhill

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QUOTES

Aspen World Cup - Aspen Snowmass, Colorado
John Rigney, Senior Vice President, Aspen Snowmass Ski Resort
"It’s thrilling to see World Cup racing back in Aspen. Our community’s alpine heritage and love of skiing runs deep and everyone pitches in to support events that bring the best in the world to Aspen. Having the men on our iconic America’s Downhill track will be incredible. World Cup Finals in 2017 was amazing, but we haven’t seen this level of racing on that course in years. The energy, the excitement, the crowds lining the course, and the speed—I believe people will be blown away by what they see on one of the world’s most exciting downhill venues."

Xfinity Birds of Prey - Beaver Creek Resort, Colorado
Nadia Guerriero, Vice President and Chief Operating Officer, Beaver Creek Resort
"We are so excited to host the Birds of Prey World Cup again this season at Beaver Creek. As a favorite course of U.S. racers and coaches, we are counting down the days until we welcome the world to our incredible steep terrain, intimate alpine village and exceptional guest service.”

Ross Leonhart, Marketing and Multi-Media Manager, Vail Valley Foundation
“As a staple on the World Cup circuit since 1997, we are excited to see more ski racing on American soil this year. We know there is an appetite for ski racing in the United States and can’t wait to see more of it. The annual Birds of Prey races in Beaver Creek have become known as the kickoff to winter in North America and a celebration of exciting speed events. There’s nothing quite like World Cup ski racing and the atmosphere that comes along with it, especially here in the United States.”

Toyota U.S. Grand Prix & Visa Big Air present by Toyota - Copper Mountain, Colorado 
Dustin Lyman, President and General Manager, Copper Mountain
"As Copper embarks on its 50th anniversary season, we are thrilled to honor our longstanding partnership with U.S. Ski & Snowboard and welcome the return of the Toyota U.S. Grand Prix, and the Visa Big Air presented by Toyota event. Hosting elite-level competitions is in Copper’s DNA and there’s truly no better way to celebrate this monumental season than to unite some of the most passionate athletes and fans in the sport at these world-class events. We look forward to another great year ahead."

Killington Cup - Killington Ski Resort, Vermont
Mike Solimano, President & General Manager, Killington Resort and Pico Mountain
“It is truly an honor to welcome the World Cup each year to Killington. Watching world-class athletes racing down Superstar, encouraged by such a passionate crowd, is an unmatched experience. The Killington Cup is about the community as much as the competition and in the past, the number of fans in attendance has broken records. We're excited to return this year with Friday night festivities like the bib draw and fireworks and the new K-1 Lodge to welcome them all. I personally can't wait to see if Mikaela Shiffrin will be able to hold on to her title for the sixth time or if a new face will claim the crown." 

Toyota U.S. Grand Prix - Mammoth Mountain, California
Michelle Tomaier, Director, Events, Sponsorships and Athletes
“Mammoth is proud to host our 17th Toyota U.S. Grand Prix here in our Unbound Terrain Parks. Our 20+ year partnership with U.S. Ski & Snowboard, and our commitment to all levels of athletic training and competition, are at the core of the Mammoth brand. We look forward to watching hometown heroes like Maddie Mastro, Dusty Henricksen and Brock Crouch, as well as the rest of the field, compete at the highest level this February.” 

Palisades Tahoe World Cup - Palisades Tahoe, California 
Communications and Public Relations Team, Palisades Tahoe
“Palisades Tahoe looks forward to continuing our tradition of hosting the greatest international winter events and we couldn’t be more proud to welcome the international ski community back to our resort. This year, the resort is hosting a men’s event for the first time since 1969. The event will be held on the same trail used in 2017 for the women’s alpine cup races; the course was described as one of the toughest venues on the women’s circuit. Palisades Tahoe is honored to host a world cup event and eagerly awaits the positive energy brought to the community by a World Cup event.” 

Intermountain Healthcare Freestyle International Ski World Cup - Deer Valley, Utah
Susie English, Vice President of Marketing, Deer Valley Resort 
"The 2023 Intermountain Healthcare Freestyle International in February will mark 25 years that Deer Valley Resort has hosted elite international ski competitions. Our continued commitment to hosting these world-class events is a hallmark of Deer Valley’s legacy and we are excited to welcome the athletes and spectators back to our venue as nighttime events are planned to return this year."

U.S. Ski & Snowboard Partners With GMTM For Future Athlete Identification and gives young athletes around the country an opportunity to try out for the U.S. Aerials Ski Team team virtually. 

Have you watched the Olympic Winter Games and thought, ‘I want to do that’? Now you have the opportunity. U.S. Ski & Snowboard has partnered with GMTM to recruit young athletes and Olympic hopefuls to gain attention from Olympic coaches in aerials skiing through the U.S. Aerials Ski Team Pipeline: Digital Combine. 

Aerials skiing became an Olympic sport at the 1994 Games and consists of a skier performing flips and spins off a jump and landing on an inclined hill. Aerialists’ scores are based on their jumps, air time, form, landing and degree of difficulty of the jump performed. 

Aerials skiers come from various backgrounds, including gymnastics, diving, trampolining, BMX biking and more. And the U.S. Ski & Snowboard Team is looking to recruit athletes to join the pipeline for the Olympic Winter Games. 

Through U.S. Ski & Snowboard on GMTM, athletes can participate in activities hosted by Team USA scouts and coaches to gain exposure and be seen by the best in the sport. Through questionnaires, video uploads and messaging to connect athletes to coaches, young skiers will be one step closer to competing for the nation's national team. 

U.S. Ski & Snowboard is the United States’ National Governing Body (NGB) for skiing and snowboarding and hosts national and international competitions while helping athletes compete. U.S. Ski & Snowboard is also responsible for nominating athletes to Team USA—the nation's team for the Olympic Games.

The U.S Aerials Ski Team Pipeline: Digital Combine offers experienced skiers and new athletes from other sports backgrounds a step-by-step process to begin participating in the sport. Through the event page, five unique activities allow participants to showcase a variety of talents from different disciplines. Those activities include:

1. Athlete Background - Build your ATHLETE profile and share what interests you about the U.S. Aerials Ski Team.

2. Highlight Reel - Upload a highlight reel or a video of your highest sporting achievement.

3. Standing Backflip - Upload a video of your standing backflip, aerial training or trampoline work so that our team can review your submission.

4. 40-Yard Dash - Upload your 40-yard dash time below and a video recording of your sprint so our team can review your submission.

5. Vertical Jump - Upload your vertical jump measurement below and a video recording of your jump so our team can review your submission.

The partnership between GMTM and U.S. Ski & Snowboard allows youth skiers to interact in real-time and build a profile that organizes accomplishments, metrics and content, which is visible to coaches.

If you are a skier or an athlete from another sport hoping to find an opportunity with U.S. Ski & Snowboard, create a profile now and stay tuned for new events coming to GMTM.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

Wigwam, the 117-year-old company in Sheboygan, Wisconsin, has teamed up with U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, as the official sock provider.

The multi-year deal will provide ski and snowboard athletes, coaches, and on-snow support staff with socks knit in the U.S.A. that provide comfort, durability, and unrivaled patented performance. 

“For more than 100 years, Wigwam has been dedicated to enhancing the lives of their customers,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Their commitment to work with our athletes and coaches, and to develop socks specifically catering to athletic needs, will pay huge dividends as we enter another Olympic cycle.”

Wigwam recently provided athletes and staff competing in Europe, and on the world’s biggest athletic stage, with their SynchroKnit™ Snow Junkie socks to keep them warm, comfortable and support peak performance.  SynchroKnit™ technology knits socks with patented precision that enables socks to follow the natural contour of the foot. It is the only sock with a truly custom fit.

“We are delighted to have the opportunity to work side by side with U.S. Ski and Snowboard and partner at multiple levels,” said Chief Merchandising Officer Margaret Newhard. “Wigwam’s legacy in the outdoors runs deep and we feel confident this collaboration will not only strengthen athlete and support staff during their year-round training and competition, but also inspire upcoming generations of aspiring athletes.”

The partnership will include co-branded products, and social media content and campaigns centered around U.S. Ski & Snowboard athletes

About Wigwam
Since 1905, Wigwam has been family-owned, rooted in Sheboygan Wisconsin, and committed to knitting socks in the United States. Its longevity can be credited to the company’s fervent commitment to quality, comfort, and innovation.  For four generations, Wigwam has been knitting socks with life in mind, no matter what it brings. Enhancing consumers everyday experiences is part of the brand’s legacy and part of what has led to the development of three patented technologies by the company. Ultimax® and INgenius® constructions elevate the properties of knitting yarns and maximize moisture management. SynchroKnit® powered by Wigwam® focuses on a revolutionary new way of knitting that provides a fit like no other because it is knit like no other. Wigwam’s craftsmanship is felt on every foot it touches. For more information visit www.wigwam.com.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

For More Information:
Tom Horrocks
U.S. Ski & Snowboard
[email protected]