Executive Leadership Team
Sophie Goldschmidt, President and CEO
Sophie Goldschmidt has held numerous leadership, commercial and marketing roles with several of the world’s most well-known and prestigious organizations. She comes to U.S. Ski & Snowboard most recently as CEO of the World Surf League (WSL). She has also held executive positions at the National Basketball Association (NBA), the Women’s Tennis Association (WTA), the Rugby Football Union (RFU), Chime Sports Marketing (CSM), the PGA European Tour and Adidas. She brings to U.S. Ski & Snowboard a unique experience of working closely with athletes across multiple sports from grassroots to the elite level, with a track record of positively transforming organizations from a business standpoint. Sophie has been at the forefront of globalizing and innovating sports, media, and entertainment properties throughout her career. She has also been honored as one of Forbes Most Powerful Women in Sport, AdWeek’s Most Powerful Women in Sport, Sports Business Journal's Forty under Forty, Leaders in Sport Under 40 Award, Marketing Week’s Vision Award and Sport360 Most Influential Women in Sport.
Brooke McAffee, Chief Financial and Administrative Officer
Brooke McAffee came to U.S. Ski & Snowboard after spending nearly a decade with the Sundance Institute, most recently as its CFO. She worked for the non-profit Sundance Institute since 2005 where she served as the director of finance before moving into the chief financial officer role. During her time at Sundance, Brooke led the organization’s finance department while managing a budget that increased from $15-million to $35-million. She also had a leadership role in strategic planning, legal, and merchandise operations for Sundance. Prior to 2005, she worked for Arthur Anderson, LLC and Neilson Elggren, LLC where her specialties were public, forensic, and investigatory accounting. A native of southern California, McAffee is a lifelong skier and athlete. She played division one soccer at Cal Poly San Luis Obispo, and has completed two Leadville 100 mountain bike races. In addition to her own athletic endeavors, she has provided support to her sister, Amber Neben, a two-time Olympian and world champion road cyclist. She and her husband Clint have been Park City residents for 17 years.
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Guy Slattery, Chief Marketing Officer
Guy Slattery comes to U.S. Ski & Snowboard with extensive successes in entertainment marketing and content development. Guy was formerly the CMO at VICE Media where he built and led the team that launched the Emmy award-winning television network VICELAND. While at VICE he also drove growth and innovation through the development and marketing of the VICE brand portfolio (VICE.com, VICE News, VICE TV, VICE Studios, Refinery 29, Virtue, Pulse Films) across all platforms and lines of business, including advertising and design, brand positioning and identity, branded content, consumer research and insights. Before joining VICE, he was Executive Vice President of Marketing at A+E Networks, responsible for all marketing, creative and brand strategy for A&E and HISTORY during a period that saw both networks grow to become among the top five entertainment networks in cable. Guy is responsible for all aspects of U.S. Ski & Snowboard's brand development and communications.
Trisha Worthington, Chief Revenue and Philanthropic Officer
Trisha Worthington rejoined U.S. Ski & Snowboard in 2014 to oversee fundraising to support athletic programs through the U.S. Ski & Snowboard Team Foundation. She previously headed fundraising for the Foundation from 1995-2007, increasing its annual fund to $5 million and spearheading its $60 million Legacy Fund endowment, a portion of which funded U.S. Ski & Snowboard's Center of Excellence. Worthington served as executive director of the Park City Community Foundation since its inception in 2007. Her leadership of the Park City Community Foundation resulted in an investment of over $5 million into the community through grant programs and initiatives, including raising nearly $1 million in a single day of giving. She grew the foundation from its start to assets of more than $7 million. Worthington and her husband Trace, an Olympian and highly-decorated freestyle skier, live in Park City where they are raising two daughters.
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Michael O'Conor, Senior Vice President, Business Development
Michael O’Conor brings more than two decades of commercial business development experience within the Olympic sphere to U.S. Ski & Snowboard. O’Conor joined the U.S. Olympic & Paralympic staff in 2000 as an OPUS (Olympic Properties of the United States) account manager. He was also Director of Partnership Marketing overseeing the sales, service and support for the U.S. Olympic Committee retail and services sponsors. In addition to his experience in Olympic marketing and sponsorship, O’Conor worked in the Minnesota Twins farm system as the Director of Operations and Ticketing for the AAA affiliate Salt Lake Bees. A graduate of Providence College in Rhode Island, where he majored in Marketing, he also holds a master’s degree in Sports Organization Management from the Université de Poitiers in Poitiers, France. Michael, his wife Shaunna, and their three children reside in Monument, Colorado.
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Alison Pitt, General Counsel
A Utah native, Alison Pitt is a corporate attorney with substantial in-house legal experience focusing on corporate governance, intellectual property, contract drafting and negotiation, litigation management, as well as federal regulation. Prior to joining U.S. Ski & Snowboard, Alison was Vice President, Compliance and Deputy General Counsel at Nutraceutical Corporation where she spent more than seventeen years advising the executive and operations teams on federal and state regulatory compliance, and all facets of international and domestic corporate affairs, including mergers and acquisitions. Additionally, her corporate governance experience includes complex entity structure/registrations and drafting securities law compliance reports for NYSE and NASDAQ listed companies. Alison is the immediate past president and a board member of the Association of Corporate Counsel, Mountain West Chapter. Alison holds a Juris doctorate, master of business administration and a bachelor of science in accounting—all from the University of Utah. Alison is an avid long-distance runner, fly fisherman, and lifelong telemark skier, and volunteered thirteen years as an alpine ski patroller for Park City Mountain Resort. She lives in Park City with her spouse and son.
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Mark Schneider, Senior Vice President, IT
Mark Schneider brings a huge wealth of technology experience to U.S. Ski & Snowboard. His most recent post was Chief Technology Officer with Zipscene, the Cincinnati, Ohio based company specializing in understanding and predicting consumer-dining behavior through deep learning and artificial intelligence on the Amazon (AWS) and Google Cloud Platform (GCP). Additionally, he served as Chief Information Officer with Red Bull USA for six years and was an integral part of the incredible growth the company enjoyed in the U.S. market from 2007 through 2013. Mark sees numerous opportunities to integrate technology even more deeply with the athletes and fans of U.S. Ski & Snowboard, both in the live and broadcast arenas. He also sees technology as a way for athletes to increase their performance levels even further.
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