World Cup Supply Extends Partnership with U.S. Ski & Snowboard Through 2026
(PARK CITY, Utah - Nov. 29, 2023) - U.S. Ski & Snowboard announced today the extension of its partnership with World Cup Supply (WCS) as the organization’s on-hill equipment and safety-related support partner for the next three years.
A leader in competition, resort and event materials athlete and spectator safety, WCS has been a supplier of U.S. Ski & Snowboard since 1991 and has provided quality and innovative products for athletes.
“We are very excited to extend our partnership with World Cup Supply,” said Trisha Worthington, Chief Revenue and Philanthropy Officer of U.S. Ski & Snowboard. “For almost 32 years, World Cup Supply has been a loyal partner and we look forward to having their great products on hand for our teams.”
Per the agreement, WCS will continue to deliver gates, panels, safety fencing and other on-hill and event equipment essential for key domestic World Cup, NorAm and national-level events across alpine, cross country, freestyle, snowboard and freeski. Collaborating with SPM Gates, WCS will continue to contribute thousands of gates and hundreds of panels annually for Stifel U.S. Alpine Ski Team training and events, both domestically and in Europe.
Additionally, WCS will be the designated provider of training bibs for the Stifel U.S. Alpine Ski Team and Stifel U.S. Freestyle Ski Team athletes and air pads for domestic alpine World Cups and national championships events.
WCS prioritizes athlete and participant safety in winter sports and is focused on providing educational resources to share best practices within the sport and industry to reduce injuries. Along with providing on hill equipment, WCS is the title sponsor of U.S. Ski & Snowboard’s Club Excellence conference and provides annual monetary support of the Club of the Year award, further showcasing their commitment to safety through education.
“WCS and SPM are extremely proud of our long-standing support of U.S. Ski & Snowboard athletes and U.S. Ski & Snowboard-sponsored World Cup events,” said Brad Williams, World Cup Supply, Inc. President. “The equipment and support we both provide is of the highest quality and allows the teams to train productively and safely. After 32 years of partnership it’s hard to imagine not being part of the effort and we wouldn’t have it any other way.”
To learn more about World Cup Supply, visit worldcupsupply.com
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About World Cup Supply
World Cup Supply is committed to providing innovative and quality products to the ski racing, resort and event industries. Furthermore, we strongly believe in the role we play in enhancing safety in alpine skiing, alpine ski racing and other action sports. In every aspect of our business, beginning with the highest level of personal attention and service, we strive to exceed the expectations of our customers. For more information, visit worldcupsupply.com
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org