PARK CITY, Utah (October 16, 2024) — U.S. Ski & Snowboard athletes are ready for another busy season of competing worldwide, and we’re here to break down how you can watch all the action. Broadcast rights are not centralized, which means that every country has the right to sell their World Cup broadcast - and though it can be confusing and frustrating, there are THREE main ways to tune into the 2024-25 season action with Outside, skiandsnowboard.live and the NBC family (NBC/CNBC/USA/Peacock). 

This 2024-25 season will feature 12 domestic World Cup events, a full international World Cup season and a FIS World Championships in all disciplines. Alpine will compete in Salbaach, Austria; cross country, ski jumping and nordic combined in Trondheim, Norway; freestyle, freeski and snowboard in Engadin, Switzerland; Para alpine to be determined; and Para snowboard in Big White, Canada. World Championships happen every other year in non-Olympic years. 

To find out how to watch events every weekend, please check the TV listings per sport under our WATCH tab. Our social media channels will also release each weekend’s schedule on Tuesdays.  

DOMESTIC EVENTS: Outside, NBC/CNBC/Peacock
This season, all events held in the United States are LIVE on Outside for free, with only an email address needed to watch. Some events will also be aired on NBC channels (NBC, CNBC, USA); those events aired on NBC channels will also be live streamed on Peacock simultaneously. Outside+ (paid) will have all domestic events on demand. Peacock will not have domestic events on demand. All events will have commentary.

INTERNATIONAL EVENTS (not Austria): ski and snowboard.live
The InFront-owned website skiandsnowboard.live will have all international World Cups live and on-demand on their website and TV apps. All events will have commentary.  

AUSTRIAN EVENTS: NBC/Peacock

Peacock will broadcast all events in Austria live and will have limited tape-delayed coverage on NBC.  

PRICE STRUCTURE:

• Outside: free (live domestic events - all you need to do is enter an email address) OR $89/year (on-demand domestic events)
• skiandsnowboard.live: (all international events) 
  • all-access (all disciplines) – $19.99/monthly, $79.99/yearly
  • discipline passes – $11.99/monthly 
• NBC/CNBC: free with cable (domestic events, some Austria events)
  Peacock: $7.99/month (domestic live events, Austrian events) 

12 World Cups are coming to the United States in the 2024-25 season: four alpine, three freeski/snowboard, three freestyle and one ski jumping event. We'll see you this season!  

2024-25 U.S. WORLD CUP CALENDAR 

December

Nov. 30- Dec. 1, 2024 – Stifel Killington Cup, Killington, VT 

alpine – women’s giant slalom, slalom

Dec. 6-8, 2024 – Stifel Birds of Prey presented by United Airlines, Beaver Creek, CO 

alpine – men’s downhill, super-G, giant slalom     

Dec. 14-15, 2024 – Stifel Birds of Prey presented by United Airlines, Beaver Creek, CO 

alpine – women’s downhill, super-G

Dec. 18-21, 2024 – Toyota U.S. Grand Prix, Copper Mountain, CO 

snowboard/freeski – halfpipe

January

Jan. 18-19, 2025 – FIS Freestyle World Cup, Lake Placid, NY 

freestyle – aerials

Jan. 24-25, 2025 – Waterville Freestyle Cup, Waterville Valley, NH 

freestyle – moguls, dual moguls

Jan. 30-Feb. 6, 2025 – Toyota U.S. Grand Prix/Visa Big Air presented by Toyota, Aspen, CO 

snowboard/freeski – halfpipe, slopestyle, big air 

February

Feb. 6-8, 2025 – Intermountain Health Freestyle International, Deer Valley, UT 

freestyle – moguls, aerials, dual moguls   

Feb. 7-9, 2025 – FIS Ski Jumping World Cup, Lake Placid, NY 

ski jumping – men’s and women’s HS 128, team

March

March 22-27, 2025 – Stifel Sun Valley Finals, Sun Valley, ID 

alpine – men’s and women’s downhill, super-G, giant slalom, slalom

Don’t delay! The early bird registration deadline is 5 p.m. (MDT), Tuesday, Oct 15. Register now to beat the rush!  

Price increases go into effect beginning Oct. 16. Members may renew online at https://usskiandsnowboard.org/public-tools today! This deadline only applies to individual members.

Important reminders:

• Please remember to check the cart on the right to see if the membership has been pre-populated based on the membership held last season.

• Membership information including categories, descriptions, pricing and benefits may be found here. 

• A U.S. Ski & Snowboard Family Membership cap of $500 is provided for immediate family members registering at once. If your family’s U.S. Ski & Snowboard memberships total more than $500, please contact Member Services for a rebate by email, chat or phone with the names and membership numbers for your family. A refund check will be sent via mail. (Division dues, FIS registration and merchandise not included.) 

• Add additional U.S. Ski & Snowboard memberships for only the cost of the highest membership. For example, a freestyle competitor may add an alpine competitor membership at no additional charge. An alpine coach may add an alpine master’s membership at no additional charge. (Division dues and FIS registration not included.)

We encourage you to reach out to Member Services for assistance. We're here to help! 

Member Services
435.647.2666
[email protected]
www.usskiandsnowboard.org

PARK CITY, Utah (October 9, 2024) — U.S. Ski & Snowboard announced expanded partnerships with Stifel Financial Corp (NYSE: SF) and Toyota (NYSE: TM). Stifel will become the official Team Naming Partner of the Stifel U.S. Para Alpine Ski Team and Toyota the official Team Naming Partner of the Toyota U.S. Para Snowboard Team. 

In addition to Stifel’s title sponsorship of the Stifel U.S. Alpine Ski Team, which was established in October 2022, and the naming of the Stifel U.S. Cross Country Ski Team, Stifel U.S. Freestyle Ski Team and Stifel U.S. Freeski Team in March 2023, the global investment banking and wealth management firm will also be the title sponsor of the Stifel U.S. Para Alpine Ski Team. The partnership makes Stifel the Team Naming Partner of all ski teams under the U.S. Ski & Snowboard organization. 

Toyota rejoined U.S. Ski & Snowboard in August 2021 as the organization’s Official Mobility Partner and Official Vehicle, focusing on increasing athlete opportunities and successes on and off the snow. It is the brand’s first team naming partnership. The expanded naming rights for both Stifel and Toyota are effective immediately.

Para alpine and Para snowboard were reintegrated under the U.S. Ski & Snowboard organization in May 2023 and had an extremely successful first season back. Seven-time Paralympic medalist Laurie Stephens and two-time Paralympic medalist Andrew Kurka led the Para alpine team this year, earning a World Cup win and five podiums, respectively. Exciting newcomers like Audrey Crowley and Jesse Keefe offer promising talent leading into the 2025 World Championships and the 2026 Paralympic Winter Games in Milan Cortina. On the Para snowboard side, three-time Paralympic gold medalist Brenna Huckaby and two-time Paralympic medalist Noah Elliott had standout seasons, each bringing home multiple FIS Crystal Globes. 

“We’re thrilled that Stifel and Toyota are expanding their partnerships to also invest directly into our Para sports,” said President and CEO of U.S. Ski & Snowboard Sophie Goldschmidt. “Stifel’s commitment to supporting all of our ski teams has been incredible. It’s a true partnership that has had such a meaningful impact on our sports and athletes. Toyota has consistently shown their commitment to supporting our athletes on and off the snow, and having them as a Team Naming Partner further demonstrates their dedication.”

Through this support, Para alpine and Para snowboard will receive more financial support, increasing the team's budget, allowing the programs to further develop.

“Having Stifel on board with our team is so exciting,” said Laurie Stephens, seven-time Paralympic medalist and Stifel U.S. Para Alpine Ski Team athlete. “The impact they have made with the Stifel U.S. Ski Team so far has been great, and I am thrilled to see what we can do together moving forward.” 

“I am really proud and excited to be representing U.S. Ski & Snowboard again this season and to have Toyota as our Team Naming Partner,” said Noah Elliott, Toyota U.S. Para Snowboard Team athlete and two-time Paralympic medalist. “Toyota’s motto is ‘Let’s Go Places,’ which is exactly what they allow us to do as our Team Naming Partner. Their support gives us the opportunity to get the proper training and support we need to be at our best for competitions and empowers us to get better and better every day.”

“The Stifel U.S. Para Alpine Ski Team is filled with stories of hard work and triumph, and we’re excited to support these inspiring athletes on their road to success,” said Ron Kruszewski, Chairman and CEO of Stifel. “As the Paralympics continue to grow as a global sports event, we’re pleased to sponsor the Stifel U.S. Para Alpine Ski Team through the next Paralympic Winter Games cycle in March 2026.”

“Toyota’s passion for innovation and commitment to empowering all people truly embodies the Paralympic spirit and we continue to support Paralympians by becoming the official Team Naming Partner of the Toyota U.S. Para Snowboard Team,” said Dedra DeLilli, Toyota VP Vehicle Marketing & Communications.

### 

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org 

About Stifel Financial Corp.
Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners business division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com.

About Toyota 
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs more than 63,000 people in North America (more than 49,000 in the U.S.). Over the past 65 years, Toyota has assembled nearly 47 million cars and trucks in North America at the company’s 12 manufacturing plants. By 2025, the company’s 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.6 million cars and trucks (more than 2.2 million in the U.S.) in 2023, of which more than one quarter were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).

FOR MORE INFORMATION CONTACT:

U.S. Ski & Snowboard
Courtney Harkins
Director, Marketing & Communications
[email protected] 

Stifel
Neil Shapiro
Head of Corporate Communications
[email protected]  

Toyota
Sam Mahoney 
Marketing Communications 
[email protected] 

PARK CITY, Utah (Oct. 1, 2024) – U.S. Ski & Snowboard announced today nearly 60 companies will support the 240 athletes throughout the 2024-25 competition season with equipment, apparel and accessories as they strive for World Cup podiums around the world. Along with athletes, U.S. Ski & Snowboard members will receive discounts from many of the suppliers below through the Member Benefits portal. U.S. Ski & Snowboard also welcomes a host of new suppliers and licensees for the 2024-25 season. 

“Our suppliers and licensees are such an important part of our organization and we’re thrilled to continue working alongside them as we enter this season,” says Trisha Worthington, Chief Revenue & Philanthropy Officer at U.S. Ski & Snowboard. “We’re committed to ensuring our athletes, partners, members and fans alike feel supported through our partnerships and with the over 60 companies we work with, we’re hitting that mark.” 

2024-25 SUPPLIERS

Equipment:

• Atomic (alpine skis, boots; nordic skis, boots) 
• Dalbello (boots)
• Dynastar (alpine skis)
• Fischer (alpine skis, boots, bindings; nordic skis, boots, bindings, OneWay poles)
• Head (alpine skis, boots, bindings)
• ID One (moguls skis, aerials skis, poles)
• Look (bindings)
• Lange (boots)
• Level Gloves (gloves)
• Marker (bindings)
• Madshus (skis, boots, poles)
• Nordica (skis, boots)
• Rossignol (skis)
• Salomon (alpine skis, boots, bindings; nordic skis, boots, bindings)
• Stockli (alpine skis)
• Sun Valley Ski Tools (wax, ski/snowboard tuning equipment)
• Swix (wax, ski/snowboard tuning equipment)
• Toko (gloves, wax, ski/snowboard tuning equipment)
• Vola (wax)
• Völkl (skis)
• Wintersteiger (wax, ski/snowboard tuning equipment)

Apparel:

• Bigtruck (headwear)
• Khombu (après footwear)
• SKIDA (neck gaiters, hats)
• Vix Protection (cut-resistant baselayers) 
• Wigwam (competition and lifestyle socks)

Accessories:

• Auclair (gloves)
• Giro (helmets, goggles)
• Hestra (gloves)
• Knockaround (sunglasses, goggles)
• Outdoor Master (helmets, goggles) 
• Pit Viper (sunglasses, goggles)
• POC (helmets, sunglasses, goggles, shin guards, arm guards, back protectors)
• Reusch (gloves)
• Rise Brewing Co. (coffee)
• Ski Metrix (booster strap)
• SMITH (helmets, sunglasses, goggles)
• Sweet Protection (helmets, sunglasses, goggles)
• Wildhorn (helmets, goggles, gloves, balaclavas)
• Zanier (gloves)

Medical Partners: 

• Barton Health 
• Intermountain Health 
• RAYUS Radiology
• The Steadman Clinic
• Vail Health

Medical Providers:

• Advanced Dentistry, Park City, UT
• Mammoth Hospital, Mammoth Mountain, CA
• Rebound Physical Therapy, Bend, OR
• Steamboat Orthopedics and Spine Institute, Steamboat Springs, CO

Medical Equipment Providers

• DJO Global (orthopedic devices)
• School Health 

 Official Education and Research Partner

• University of Utah

Industry:

• HKD Snowmakers (snowmaking equipment)
• Leitner-Poma (lift system)
• Prinoth (snow groomer)
• SKIDATA (ski lift access key cards)
• SkyTechSport (ski/snowboard simulator)
• World Cup Supply (event, race equipment, supplies)

For More Information Contact:
Leann Bentley
Communications Manager
[email protected] 

PARK CITY, Utah (Sept. 27, 2024) —The alpine Audi FIS Ski World Cup 2024-25 season is officially confirmed with four domestic World Cups on the docket.

First up in the United States is the Stifel Killington Cup Nov. 30 - Dec. 1, 2024. This will be the eighth World Cup held in Killington, Vermont – a venue that the winningest skier of all time Mikaela Shiffrin has won six times. 40,000 fans are expected to show up and cheer on the best women tech skiers in the world. 

Immediately following the women's race, the men will open the speed season in Beaver Creek, Colorado at the annual Stifel Birds of Prey presented by United Airlines Dec. 6-8. This series will include a downhill, super-G and giant slalom. The giant slalom race is back in Beaver Creek for the first time since Stifel U.S. Ski Team athlete Tommy Ford found his first World Cup victory on the track in 2019. 

Then the women will head to Beaver Creek one week later Dec. 14-15, 2024. The famed Birds of Prey downhill track, known for being one of the most challenging stops on the men’s tour, boasts a vertical drop of 2,470 feet and an average gradient of 31 percent. The race will mark the first time many of the Stifel U.S. Ski Team women will race a World Cup on home snow, and the first time the women will have run a downhill at the venue. 

Finally the alpine season will end in the United States in Sun Valley, Idaho for the Stifel Sun Valley Finals held March 22-27, 2025. It will be the first time the alpine World Cup Finals have returned to the U.S. since 2017. This event will bring in the top 25 competitors, both men and women, from each discipline as they fight for the final World Cup points of the season with overall and discipline FIS Crystal Globes awarded.

“We are thrilled that all four domestic alpine World Cups are now officially confirmed on the calendar this season,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “We are confident that all of these events will continue to amplify the sport of alpine skiing in the U.S. and provide an excellent experience for fans and athletes.”

The exciting alpine line up officially commences in Sölden, Austria Oct. 26-27 with a giant slalom race for the men and women. 

2024-25 U.S. WORLD CUP SCHEDULE

ALPINE
Nov. 30-Dec. 1, 2024: Stifel Killington Cup, Killington, Vermont; women’s slalom/giant slalom
Dec. 6-8, 2024: Stifel Birds of Prey presented by United Airlines, Beaver Creek, Colorado; men’s super-G/downhill/giant slalom
Dec. 14-15, 2024: Stifel Birds of Prey presented by United Airlines, Beaver Creek, Colorado; women’s super-G/downhill
March 22-27, 2025: Stifel Sun Valley Finals, Sun Valley, Idaho; men’s and women’s downhill/super-G/giant slalom/slalom

QUOTES

“Sun Valley has a long and storied history in ski racing, for many years hosting the revered Harriman Cup, our first FIS World Cup in 1975, and most recently the U.S. Alpine Championships back-to-back. We’re proud of our mountain and believe it will provide a great test of the world’s greatest skiers, but we’re even more proud of our community and the way this small western town can rally around an event of this caliber. We’re thrilled for athletes, families, and travelers worldwide to come experience the best of Sun Valley.”

• Pete Sonntag, Sun Valley Resort GM and VP

“It is such an honor to continue the tradition of the Stifel Birds of Prey World Cup at Beaver Creek. In addition to hosting the annual men's tour with downhill, super-G and giant slalom races, this season we are excited to welcome the women back to Beaver Creek for a super-G and the first-ever women’s downhill on the Birds of Prey course. With these back-to-back World Cup weekends, we are thrilled to offer a 10-day festival of ski racing, live music, beer tastings, ski films, sponsor activations and more."

• Sarah Franke, Stifel Birds of Prey Event Director

"It's always a thrill to kick off the alpine season with the Stifel Killington Cup, especially in a World Championship year! Killington is proud to host the best in the world on Superstar year after year and we're looking forward to another exciting weekend of racing action,” 

• Amy Lamarie, Director of Marketing, Killington Mountain