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Venue Adjustments for Intermountain Health Freestyle International Presented by Stifel

By U.S. Ski & Snowboard
December, 23 2025
deer valley

U.S. Ski & Snowboard announced updates to the Intermountain Health Freestyle International presented by Stifel, originally scheduled to take place at Deer Valley Resort. Due to unseasonably warm weather, both the aerials and moguls World Cup events will be moved. 

  • Aerials: The aerials World Cup will now be held in conjunction with the Stifel Lake Placid Freestyle Cup in Lake Placid, NY, Jan. 11-12, 2026. The weekend will feature two individual aerials World Cup events, replacing the originally planned team competition.
     
  • Moguls: The moguls and dual moguls World Cup events will move to New Hampshire’s Waterville Valley Resort and take place January 15-16.

The change is designed to ensure critical qualification opportunities in an Olympic year. 

“While this year’s weather has created some challenges, our priority is ensuring athletes have the best opportunity to qualify for the Olympic Winter Games,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “We are grateful to both Lake Placid and Waterville Valley for stepping up quickly and collaboratively to find the best solution. At the same time, Deer Valley remains one of our most important and cherished partners. The legacy of hosting World Cups at Deer Valley is unmatched, and we look forward to returning to the resort next season.”

U.S. Ski & Snowboard, iHeartMedia Announce Partnership

By U.S. Ski & Snowboard
December, 22 2025
mountains

As part of the deal, the U.S. Revolution Tour is renamed iHeart Rev Tour

U.S. Ski & Snowboard and iHeartMedia, the leading audio media company in America and No.1 podcast publisher globally, announced a partnership denoting iHeartMedia as the Official Radio and Podcast Media Partner of U.S. Ski & Snowboard. 

Under the terms of the deal, iHeart will formally become the title partner of a major series, the U.S. Revolution Tour, and the presenting partner of the Stifel Lake Placid Freestyle Cup. The U.S. Revolution Tour is the premier development series for freeskiing and snowboarding, designed to bridge the gap between amateur competition and elite-level events. The event will be renamed the iHeart Rev Tour. At the World Cup level, iHeart will support the Stifel Lake Placid Freestyle Cup presented by iHeartRadio, Jan. 11-12, 2026, an Azerbaijan FIS Freestyle World Cup aerials event. 

iHeart has formed significant partnerships with major sports leagues throughout their history, including the NFL and NHL. In the Olympic space, iHeartRadio is the exclusive audio partner for NBCUniversal’s coverage of the Milano Cortina Winter Games, providing audio support and original content on Olympic-themed podcasts, and more. 

“This partnership connects U.S. Ski & Snowboard with a global brand and allows us the opportunity to reach entirely new audiences,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “Their work in sports is impressive, and we are looking forward to opening the door of our world for their listeners. We are thrilled about their support of our key development events and at the World Cup level, and look forward to seeing what we can achieve together as a team.”

“This partnership with U.S. Ski & Snowboard reflects iHeartMedia’s commitment to fueling the future of sport by connecting fans with the athletes and moments that define competition at every level,” said Michael Biondo, President of Business Development and Strategic Partnerships at iHeartMedia. “From the iHeart Rev Tour to the World Cup stage in Lake Placid, we’re proud to amplify these events through the power of radio, podcasts and streaming audio, bringing new audiences to the sport and supporting the next generation of elite talent.”

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with five times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

 

 

Stifel HERoic Cup Returns for 2025-26, Expands Across Disciplines to Elevate Women’s Skiing

By Leann Bentley - Stifel U.S. Ski Team
December, 12 2025
Stifel
Ron Kruszewski, CEO and Chairman of Stifel Financial, presents the Stifel HERoic Cup to Lara Gut-Behrami at the Stifel Sun Valley Finals in Sun Valley, Idaho. (U.S. Ski & Snowboard)

The Stifel HERoic Cup is back for the 2025-26 season with an expanded version to highlight excellence in women’s skiing across multiple disciplines. For the 2025-26 season, a total of $60,000 will be awarded, with $10,000 granted to each winning athlete across six disciplines. 

Launched in the 2024-25 season, the Stifel HERoic Cup debuted as a groundbreaking award celebrating the top-performing female alpine skier on U.S. soil. Swiss standout Lara Gut-Behrami claimed the inaugural title after earning the most FIS World Cup points across North American FIS Alpine World Cups. For the 2025-26 season, the Stifel HERoic Cup turns its focus to all ski sports across the U.S. Ski & Snowboard domestic World Cup calendar, including cross country, freeski slopestyle/big air, freeski halfpipe, freestyle moguls and freestyle aerials. 

Created initially to recognize and reward elite performance in women’s skiing, the Stifel HERoic Cup reflects Stifel’s continued commitment to supporting athletes and growing the sport, as evidenced by its title sponsorship of the Stifel U.S. Ski Team. The prize is also a cornerstone of U.S. Ski & Snowboard’s HERoic initiative, which is dedicated to empowering women in skiing and snowboarding.

The 2025-26 Stifel HERoic Cup kicked off at the Stifel Copper Cup with Germany’s Lena Duerr coming home with the most World Cup points between both the slalom and giant slalom. Freeski slopestyle is up next, beginning competition at the Visa Big Air presented by Toyota in Steamboat on Saturday, Dec. 13. 

STIFEL HEROIC CUP-ELIGIBLE EVENTS

Alpine

  • Stifel Copper Cup // Nov. 27-30
    • Giant Slalom // Nov. 29, 2025
    • Slalom // Nov. 30, 2025

Cross Country

  • Stifel Lake Placid Finals // March 20-22, 2026
    • 10k Classic // March 20, 2026
    • Skate Sprint // March 21, 2026
    • 20k Skate // March 22, 2026

Freeski Slopestyle

  • Visa Big Air at Steamboat // Dec. 13, 2025 – big air 
  • Toyota U.S. Grand Prix at Aspen // Jan. 10, 2026 – slopestyle

Freeski Halfpipe

  • Toyota U.S. Grand Prix at Copper Mountain // Dec. 20, 2025
  • Toyota U.S. Grand Prix at Aspen // Jan. 9, 2026

Freestyle Aerials

  • Stifel Lake Placid Freestyle Cup (Individual) // Jan. 11, 2026
  • Intermountain Health Freestyle International presented by Stifel at Deer Valley // Jan. 18, 2026

Freestyle Moguls

  • Intermountain Health Freestyle International presented by Stifel at Deer Valley
    • Moguls // Jan. 16, 2026
    • Dual Moguls // Jan. 17, 2026
       

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FOR MORE INFORMATION:
Courtney Harkins, Sr. Director, Marketing & Communications
U.S. Ski & Snowboard
[email protected]   

Honey Stinger Becomes Official Partner, Fueling U.S. Ski & Snowboard Athletes Through 2026

By Leann Bentley
December, 10 2025
mountain

U.S. Ski & Snowboard and Honey Stinger are officially partners. Honey Stinger, a leader in sports fuel that produces energy waffles, will become an official partner through 2026. 

Exclusive to the “ready-to-eat energy waffles” and “stroopwaffles” category, Colorado-based Honey Stinger has been fueling athletes since 2001 and has extensive experience in the sports industry, having worked with more than 2,000 professional and collegiate teams. On the snow, Honey Stinger will officially be named an Associate Partner of the 2026 Visa Big Air presented by Toyota, Dec. 11-13 in Steamboat, CO and the FIS Para Snowboard World Cup at Steamboat, Feb. 8-9, with product activations at both events. The partnership will also support individual U.S. Ski & Snowboard athletes, including working with athlete influencer program Content Collective.

“We’re pleased to bring Honey Stinger on board,” said Sophie Goldschmidt, President & CEO. “Their products have long been part of many athletes’ training and competition routines, and this partnership strengthens that connection. As an Associate Partner at our domestic World Cups, Honey Stinger will play an even greater role in fueling and supporting our athletes’ success.”

“Elite athletes demand fuel they can trust, and that’s exactly why Honey Stinger was created. Partnering with the U.S. Ski & Snowboard Team allows us to support world-class competitors with world-class nutrition. It’s an honor to fuel these athletes as they prepare for the sport’s biggest challenges,” said John D’Alessandro, CEO of Honey Stinger.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

About Honey Stinger
Trusted by more than 2,000 professional and collegiate teams as well as countless fitness enthusiasts, Honey Stinger is dedicated to helping individuals achieve their active goals. Based in Steamboat Springs, Colorado, Honey Stinger has been fueling athletes since 2001 with its range of great-tasting sports fuel. From waffles and chews to gels and bars, Honey Stinger products are designed to help users prepare, perform, and refuel without sacrificing great taste.

 

Kodiak and U.S. Ski & Snowboard Partner to Fuel Athletes with Nutrition, Training Support Ahead of Milano Cortina 2026

By U.S. Ski & Snowboard
December, 9 2025
kodiak cakes

The leader in protein-packed, whole grain products will stock the U.S. Ski & Snowboard USANA Center of Excellence powered by iFIT kitchen, support athlete nutrition and expand its presence across winter sports as athletes prepare for the 2026 Olympic & Paralympic Winter Games. 

Kodiak, the brand known for its high-protein, whole-grain breakfast and snack products, today announces its partnership with U.S Ski & Snowboard as they gear up for the 2026 Milano Cortino Olympic & Paralympic Winter Games in February and March.  

Through the partnership, Kodiak will broaden its presence in winter sports and add to its established network of athlete relationships in trail running, cycling, climbing and more. As part of the agreement, Kodiak will support upgrading the U.S. Ski and Snowboard kitchen at the USANA Center of Excellence powered by iFIT. This will help to ensure the athletes have access to whole-grain, protein-packed foods essential for sustaining the demanding training loads essential to world-class performance. 

"U.S. Ski & Snowboard embodies the drive, resilience and love of the outdoors that also inspires us and our commitment to feeding epic days and wilder lives," said Val Oswalt, Chief Executive Officer of Kodiak. “We are honored to stand behind these world-class athletes in our home of Park City and provide the fuel they need to secure their next podium win.”  

 “We are delighted to partner with our friends just down the road in Park City,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “It’s a natural fit – their product is already a staple with our athletes, and their experience in the industry is a bonus. We’re also looking forward to revitalizing our newly named “Kodiak Kitchen” at our headquarters.” 

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 About U.S. Ski & Snowboard 
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

About Kodiak  
On a mission to "Feed Epic Days and Wilder Lives," Kodiak inspires people to live wilder, wide-open lives by feeding epic days through real breakfasts. Mountain raised among the Wasatch Mountains of Park City, UT, Kodiak strives to make breakfast un-boring – outfitting everyone who is hungry to get out and expand the day's range with delicious, filling, whole grain greatness while nourishing the land, lives and wildlife that sustain us. For over 30 years, Kodiak has created real, protein-packed breakfasts with honest and carefully selected ingredients, with no artificial preservatives, flavors, or colors. For more information about Kodiak, please visit www.kodiakcakes.com or follow the adventure on Instagram @KodiakCakes. 

Kodiak Media Contact 
[email protected]

U.S. Ski & Snowboard Media Contact
Courtney Harkins
Sr. Director of Marketing & Communications 
​​​​​​​[email protected]