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BEAVER CREEK, CO (Dec. 16, 2024) – CNBC, TOGETHXR and the Stifel U.S. Ski Team partnered to celebrate a historic moment in women's skiing: the inaugural women’s Stifel Birds of Prey race, Dec. 13-15. The event marked the first time women competed on the iconic Birds of Prey downhill, traditionally…

Park City, UT - (Dec. 12, 2024) – U.S. Ski & Snowboard, Stifel and NBC Sports formally announce the return of the Stifel Snow Show, premiering on Saturday, Dec. 14, at 2:30 p.m. ET on CNBC. Airing weekly through the end of the 2024-25 World Cup season, the second season of the Stifel Snow Show…

Park City, Utah (Dec. 6, 2024) — U.S. Ski & Snowboard is proud to announce President and CEO Sophie Goldschmidt has been named to Sports Business Journal’s (SBJ) 2024 Power Players in Women’s Sports, an honor recognizing individuals driving significant progress and innovation in women’s sports…

Park City, UT (Dec. 5, 2025) – The U.S. Ski & Snowboard Team is proud to announce the launch of Insider, a unique fan club for winter sports enthusiasts to connect more deeply with the action, athletes and excitement of the U.S. Ski & Snowboard Team. Designed for passionate fans, the…

Park City, UT (Nov. 26, 2024) -  U.S. Ski & Snowboard announced the athletes that won and landed in the top three results for the SkillsQuest-Fitness program for 2024. Each year the organization recognizes the overall top 3 performers and each event-specific winner. This year, sport-…

Stifel U.S. Ski Team Announces New Trophy and Prize for North American World Cups Park City, UTAH — (Nov. 21, 2024) - The Stifel U.S. Alpine Ski Team and title partner Stifel Financial together announce the Stifel HERoic Cup, part of the organization’s HERoic initiative celebrating women’s sports…

Park City, UT (Nov. 14, 2024) – U.S. Ski & Snowboard is excited to announce that alpine great Lindsey Vonn will rejoin the Stifel U.S. Ski Team. Vonn’s decision to try and return to ski racing comes after careful consideration following successful knee surgery earlier this year. She has been…

Press release courtesy of Tony Harrison & Soldier Mountain Park City, UT & Fairfield, ID (Nov. 13, 2024) — The Audi FIS Ski World Cup Finals at Sun Valley Resort in March isn’t the only event drawing members of U.S. Ski & Snowboard to Idaho this winter. Nearby Soldier Mountain just…

HOVERAir X1 PRO and PROMAX to capture extreme winter sports performances in stunning 8K and 4K video PARK CITY, Utah (November 1, 2024) – Today, HOVERAir and U.S. Ski & Snowboard are proud to announce their collaboration for the 2024-25 season as the X1 PRO and PROMAX flying cameras become…