Protect Our Winters Honors U.S. Ski & Snowboard with Jake Burton Award
(PARK CITY, UTAH - Sep. 28, 2023) – U.S. Ski & Snowboard has been selected as the recipient of the esteemed Jake Burton Award by Protect Our Winters (POW). The award, won previously by companies like Burton, Strava, New Belgium and more, was presented to U.S. Ski & Snowboard at POW's Leadership Summit in Reno, Nevada in September.
Named in honor of snowboarding legend Jake Burton, the Jake Burton Award recognizes partners who have demonstrated leading the charge in creating cultural shifts needed to take on climate as a community. The criteria for the award include influencing the cultural shift through brand platforms, a willingness to challenge the status quo and integrating climate action into the DNA of the brand.
“Jake Burton’s passion and dedication built a movement in snow sports. He challenged the status quo every step of the way paving the path for a new sport, lowering barriers to entry and instilling the ethos that we should preserve the outdoors for all future generations,” said Torrey Udall, Executive Director of POW. “This year, the U.S. Ski & Snowboard Team honored Jake’s legacy by bringing the urgency of climate to the forefront and using its voice and influence to affect change. We are grateful to U.S. Ski & Snowboard for their partnership, collaboration and dedication.”
POW nominated U.S. Ski & Snowboard and Aspen Snowmass for their collaborative efforts at the Stifel America’s Downhill at Aspen, at which the organization and resort worked to champion sustainable practices and environmental responsibility, and the 2023 FIS World Alpine Ski Championships. U.S. Ski & Snowboard collaborated with POW and Kappa to create climate change-themed alpine race suits for the World Championships, designed to bring attention to the melting glaciers around the world. The suits were worn on the sport's biggest stage by the sport's biggest stars to show the organization’s commitment to furthering the fight against climate change.
"We are deeply honored to receive the Jake Burton Award from POW," said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. "This recognition reaffirms our dedication to mitigating climate change's impact on our winter sports and we look forward to continuing our efforts, knowing there is still so much more we could do."
This recognition reiterates U.S. Ski & Snowboard's commitment to combating climate change and protecting our winter playgrounds. U.S. Ski & Snowboard and POW will continue to collaborate on initiatives that promote environmental sustainability and raise awareness about the urgent need for climate action within the winter sports community and beyond.
About Protect Our Winters
Protect Our Winters (POW) was founded in 2007 by pro snowboarder Jeremy Jones to address the impact of climate change on outdoor sports. It has since grown into a global network of over 130,000 supporters, including athletes, individuals, resorts, and brand partners. POW aims to give a national voice to the outdoor sports community, highlighting the economic significance of an industry that supports 7.6 million jobs and generates $887 billion in revenue. With a focus on relevance and authenticity, POW mobilizes outdoor enthusiasts to combat climate change, recognizing that the future of the environment, jobs, and the economy depends on their actions. https://protectourwinters.org/
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org
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