U.S. Ski & Snowboard Announces Wigwam As Official Sock Provider
Wigwam, the 117-year-old company in Sheboygan, Wisconsin, has teamed up with U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, as the official sock provider.
The multi-year deal will provide ski and snowboard athletes, coaches, and on-snow support staff with socks knit in the U.S.A. that provide comfort, durability, and unrivaled patented performance.
“For more than 100 years, Wigwam has been dedicated to enhancing the lives of their customers,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Their commitment to work with our athletes and coaches, and to develop socks specifically catering to athletic needs, will pay huge dividends as we enter another Olympic cycle.”
Wigwam recently provided athletes and staff competing in Europe, and on the world’s biggest athletic stage, with their SynchroKnit™ Snow Junkie socks to keep them warm, comfortable and support peak performance. SynchroKnit™ technology knits socks with patented precision that enables socks to follow the natural contour of the foot. It is the only sock with a truly custom fit.
“We are delighted to have the opportunity to work side by side with U.S. Ski and Snowboard and partner at multiple levels,” said Chief Merchandising Officer Margaret Newhard. “Wigwam’s legacy in the outdoors runs deep and we feel confident this collaboration will not only strengthen athlete and support staff during their year-round training and competition, but also inspire upcoming generations of aspiring athletes.”
The partnership will include co-branded products, and social media content and campaigns centered around U.S. Ski & Snowboard athletes
Since 1905, Wigwam has been family-owned, rooted in Sheboygan Wisconsin, and committed to knitting socks in the United States. Its longevity can be credited to the company’s fervent commitment to quality, comfort, and innovation. For four generations, Wigwam has been knitting socks with life in mind, no matter what it brings. Enhancing consumers everyday experiences is part of the brand’s legacy and part of what has led to the development of three patented technologies by the company. Ultimax® and INgenius® constructions elevate the properties of knitting yarns and maximize moisture management. SynchroKnit® powered by Wigwam® focuses on a revolutionary new way of knitting that provides a fit like no other because it is knit like no other. Wigwam’s craftsmanship is felt on every foot it touches. For more information visit www.wigwam.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.
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