U.S. Ski & Snowboard President and CEO Sophie Goldschmidt has been named on CNBC’s 2026 Changemakers list. In its third year, Changemakers recognizes women transforming business across various sectors, including energy, financial services, health care, retail, technology and sports. 

“I am grateful for the recognition by the CNBC Changemakers team, which I also see as recognition of my colleagues at U.S. Ski & Snowboard,” Goldschmidt said. “It’s a privilege to be on this list with so many amazing women whom I admire. Throughout my career, I have seen how important it is to evolve, challenge the status quo, remain ambitious and to also give people opportunities. This past Olympic and Paralympic season was very successful and we’re going to continue working hard to keep the momentum going.”

Goldschmidt is named alongside influential leaders; see the full list here. The recognition follows four years of significant growth for U.S. Ski & Snowboard since Goldschmidt took the role. In 2025, the organization expanded its strategic partnerships with global brands, including Dunkin’, Cloudflare, iCapital, U.S. Army, J.Crew and Stifel. Goldschmidt has increased revenue by more than 90% over the past four years, while supporting 250+ athletes across 11 sports she oversees — up from six sports when she started. Goldschmidt has also doubled the number of World Cup events in the United States during her tenure. This is in addition to broadly expanding the profile of the athletes and the brand through various initiatives, including content such as On The Edge, a groundbreaking new docuseries focusing on the FIS Alpine World Cup circuit, available on ESPN and Disney+.

At the 2026 Winter Olympic Games in Milano Cortina, U.S. Ski & Snowboard athletes represented more than 40% of Team USA and earned more than half of the nation’s total medals. At the Paralympic Winter Games, 32 U.S. Ski & Snowboard athletes represented Team USA, winning eight medals. Goldschmidt also recently led the integration of the U.S. Para Nordic Ski Team, bringing all Para snow sports under U.S. Ski & Snowboard.

Throughout her career, Goldschmidt has been recognized by Forbes and Adweek’s Most Powerful Women in Sport, Sports Business Journal’s Power Players in Women’s Sports, Forty Under Forty and the Leaders in Sport Under 40 Award, among others. 

The U.S. Ski & Snowboard Hall of Fame inducted eight individuals during a four-day celebration at Snowbird Resort in Utah, April 8-11. The 2025 Hall of Fame class includes athletes and contributors to the snow sports industry, including four U.S. Ski & Snowboard alumni. U.S. Ski & Snowboard is a separate organization from the U.S. Ski & Snowboard Hall of Fame. 

The U.S. Ski & Snowboard alumni include cross country Olympic gold medalist Kikkan Randall, eight-time Paralympic medalist Nancy Gustafson, world champion ski jumper Lindsey Van and Emmy-winning Olympic commentator and snowboard pioneer Todd Richards. All four athletes remain involved with U.S. Ski & Snowboard, whether through commentating, serving on the organization’s board, or working with the next generation of athletes on and off the snow.

“The inductees into this year’s Hall of Fame shaped their respective sports in more ways than one,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “It was an honor to see them formally recognized in Utah, and we are grateful for the impact they’ve had across generations and the ways they continue to give back.”

“It’s such an honor to be joining so many of my heroes in the U.S. Ski & Snowboard Hall of Fame,” said Olympic champion Kikkan Randall. “I feel so much gratitude to play a part in the circle of inspiration, knowing we get to continue building on such a powerful legacy of snow sports. I was fortunate to be joined by my family there to celebrate and my longtime teammate Liz Stephen. My sincere appreciation goes out to all the amazing people who helped along my journey. This celebration is as much for them as it is for me!”

2025 Hall of Fame Inductees:

Chris Cushing (Franconia, NH) – Cushing, the principal of mountain planning at the SE Group, has been at the forefront of designing mountain resorts across the United States for more than four decades, including Deer Valley and Steamboat Springs.

Raelene Davis (Salt Lake City, UT) – A longtime industry leader and one of the most influential figures in Utah’s ski industry, Davis has actively worked with Ski Utah for more than 40 years, helping grow participation and inclusivity in the sport. 

Nancy Gustafson (Park City, UT) – An eight-time Paralympic medalist in Para alpine skiing, Gustafson is one of the most decorated Para alpine athletes of her generation. She works as a dosimetrist at the Huntsman Cancer Institute in Salt Lake City and continues to give back to the adaptive community.

Hugh Harley (Burlington, VT) – A longtime employee of Rossignol, Harley helped shape the company’s U.S. market presence and supported hundreds of athletes in achieving World Cup podiums, World Championship titles and Olympic medals.

Kikkan Randall (Anchorage, AK) – Randall was the first American to win an Olympic gold medal alongside Jessie Diggins, the first American woman to win a Nordic World Championship medal, the first to win a World Championship gold in a team event, the first American woman to win a World Cup race and was the first American woman to ever win a World Cup discipline Crystal Globe. She remains actively involved in the Alaska ski community, works as a commentator for FIS World Cup events and the Olympics and serves on the U.S. Ski & Snowboard Board of Directors.

Todd Richards (Paxton, MA) – An Emmy-winning commentator and influential figure in snowboarding, Richards helped shape the sport of snowboarding. He won multiple titles during his competitive career, including at the US Open and X Games, and was part of the first Olympic snowboarding team at the 1998 Nagano Games. He currently commentates for NBC during major snowboarding events, including the Winter Olympics. 

Douglas Pringle (Orangevale, CA) – Pringle launched more than 40 adaptive learn-to-ski programs and played a pivotal role in Disabled Sports USA, Ski Spectacular and the Paralympic movement, ensuring athletes received the same resources and recognition as Olympians. 

Lindsey Van (Park City, UT) – A pioneer in ski jumping, Van won the first-ever women’s World Championship title in 2009 and helped lead the inclusion of women’s ski jumping at the highest level of sport – the Olympic Winter Games. Her achievements include 40 international podiums and 16 national titles.

U.S. Ski & Snowboard, the National Governing Body for skiing and snowboarding in the United States, in partnership with the U.S. Olympic & Paralympic Committee, officially announces the integration of the U.S. Para Nordic Ski Team into its program. The move expands the organization’s portfolio to 11 teams and marks another major step in advancing Paralympic sport.

Para nordic will become part of the Stifel U.S. Ski Team, which includes alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine and ski jumping. The organization also oversees the Hydro Flask U.S. Snowboard Team and Toyota U.S. Para Snowboard Team. 

The decorated U.S. Para Nordic Team has been managed by the USOPC dating back to 2014,  and includes both men and women athletes with physical disabilities competing in cross country skiing and biathlon. The program is the most successful Para nordic team in the world, featuring a mix of veteran champions and rising talent. Team USA secured a total of 10 gold medals in nordic skiing at the Milano Cortina 2026 Paralympic Games – the most ever for the U.S. in the sport.

Leading the roster is Oksana Masters, the most decorated winter Paralympian in history. Masters has earned 24 Paralympic medals, including 13 gold, across both the Summer and Winter Paralympic Games, most recently adding four gold medals in Milano Cortina. She is joined by eight-time Paralympic medalist Jake Adicoff, seven-time Paralympic medalist Sydney Peterson, who added four medals in Milano Cortina, and 11-time Paralympic medalist Kendall Gretsch, who, like Masters, competes in both the Summer and Winter Games.

“Milano Cortina 2026 was an incredible moment for U.S. Paralympic nordic skiers, who came together to deliver 15 medals and show the strength and depth of both the athletes and the program,” said Masters. “As we look ahead to joining U.S. Ski & Snowboard, it’s exciting to think about the future and the added visibility and resources that can come with it. We’re proud of everything we’ve accomplished to date, and we’re motivated to carry that legacy forward as we begin a new chapter with U.S. Ski & Snowboard.”

“Bringing Para nordic under the U.S. Ski & Snowboard umbrella is incredibly exciting for our organization,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “As the best Para nordic team in the world, they will be fully integrated into our 11-team structure and supported year-round by our world-class staff. We look forward to working together to support their goals and continue building upon their success on the world stage, and we thank the United States Olympic & Paralympic Committee for their partnership in this transition.”

"The integration of the U.S. Para Nordic Team into U.S. Ski & Snowboard marks an important moment for these great athletes and our respective organizations, but also for the future of winter Paralympic sport in the United States,” said USOPC CEO Sarah Hirshland. “The success at Milano Cortina 2026 proved what is possible when world-class athletes are supported over many years in their efforts to achieve greatness. We believe this transition will build on that collective commitment to supporting Paralympic sport with the resources, structure, and ambition that these athletes deserve."

The move builds on U.S. Ski & Snowboard’s continued expansion of Para sport within the organization. In 2024, the federation integrated the Para snowboard and Para alpine teams. Since then, both teams have achieved immense success on the world stage, including Para snowboard winning the Nations Cup throughout the last two seasons and winning eight medals at the 2026 Paralympic Games—three more medals than the Beijing Games in 2022. 

The teams are led by some of the most accomplished athletes in Para sport, including the most decorated Para snowboarder in history Brenna Huckaby, four-time Paralympic medalist and two-time Para snowboard champion Noah Elliott, and three-time Paralympic alpine skiing medalist Andrew Kurka. They are joined by a rising generation of talent, including Para snowboard athlete and recent Paralympic champion Kate Delson, highlighting the growing depth and strength across both teams.

With the integration, the U.S. Para Nordic Team will benefit from U.S. Ski & Snowboard’s full organizational infrastructure. By bringing the program under the same high-performance and commercial umbrella as its other national teams, U.S. Ski & Snowboard will provide expanded resources both on and off the snow. 

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The Stifel HERoic Cup, an award given to the top-performing women athletes in U.S. World Cup events, was awarded six times throughout the 2025-26 season across six ski disciplines. Funded by Stifel, the title sponsor of the Stifel U.S. Ski Team, the Stifel HERoic Cup is a cornerstone of U.S. Ski & Snowboard’s HERoic initiative, dedicated to advancing and empowering women in sport, both on and off the snow. 

The Stifel HERoic Cup, launched in the 2024-25 season, was awarded to the top-performing woman athlete on the FIS Alpine World Cup circuit. Stifel chose to expand the scope for the 2025-26 season to highlight excellence in women’s skiing across multiple disciplines with a $10,000 prize purse for the winner of each Cup. 

“Congratulations to this year’s Stifel HERoic Cup winners across all six disciplines for their remarkable performances,” said Ron Kruszewski, Chairman and CEO, Stifel. “Throughout this Olympic season, we’ve been inspired by each of these female athletes and so many others competing with the best in the world on snow. Their dedication, hard work and pursuit of excellence embody the spirit of winter sport and are a true reflection of Where Success Meets Success. We look forward to watching them continue to shine in the seasons ahead.”

Eight U.S. World Cup events were eligible for the Stifel HERoic Cup throughout the 2025-26 Olympic season across alpine, cross country, freeski halfpipe, freeski slopestyle, freestyle aerials and freestyle moguls. Every event was an Olympic qualifying event, apart from cross country’s Stifel Lake Placid Finals, which took place after the 2026 Olympic Winter Games.

2025-26 Stifel HERoic Cup Events and Recipients
Alpine

• Winner: Lena Duerr, Germany
• Stifel Copper Cup
  • Giant Slalom // Nov. 29, 2025
  • Slalom // Nov. 30, 2025

Cross Country

• Winner: Linn Svahn, Sweden
• Stifel Lake Placid Finals
  • 10k Classic // March 20, 2026
  • Skate Sprint // March 21, 2026
  • 20k Skate // March 22, 2026

Freeski Halfpipe

• Winner: Zoe Atkin, Great Britain
• Toyota U.S. Grand Prix at Copper Mountain // Dec. 20, 2025

• Toyota U.S. Grand Prix at Aspen // Jan. 9, 2026

Freeski Slopestyle

• Winner: Kirsty Muir, Great Britain
• Visa Big Air at Steamboat // Dec. 13, 2025 – big air
• Toyota U.S. Grand Prix at Aspen // Jan. 10, 2026 – slopestyle

Freestyle Aerials

• Winner: Danielle Scott, Australia; Mengtao Xu, China; Kaila Kuhn, USA (three-way tie)
• Stifel Lake Placid Freestyle Cup
  • Aerials // Jan. 11, 2026
  • Aerials // Jan. 12, 2026

Freestyle Moguls

• Winner: Jakara Anthony, Australia
• Intermountain Health Freestyle International presented by Stifel at Waterville Valley
  • Moguls // Jan. 17, 2026

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FOR MORE INFORMATION:
Courtney Harkins, Sr. Director, Marketing & Communications
U.S. Ski & Snowboard 
[email protected]   

U.S. Ski & Snowboard Awards are now open for nominations!

U.S. Ski & Snowboard is excited to recognize the leaders and game changers in our community at the annual Awards Dinner on May 12, 2026, at Congress in Park City.

We invite all members of our community to participate by nominating deserving candidates using the link below. Nominations will remain open until Friday, March 27. Please take a few moments to nominate a coach, volunteer, athlete, official, club, or organization and help recognize their contributions over the past year.

You are eligible to nominate individuals or organizations across many of the award categories. Once nominations have been received, each sport committee will select the respective sport’s Club of the Year and Coach of the Year. Winners of the remaining awards will be selected by a vote of the U.S. Ski & Snowboard Awards Working Group.

As a reminder, the International Athlete and International Coach of the Year selections for each sport are managed directly by the National Team and staff. All International Athlete of the Year recipients will be considered for the Beck International Award, with the final selection made by the Awards Working Group.

Thank you for your participation in identifying and rewarding those who have made a difference in our community this year.

NOMINATE NOW.

Ikon Pass goes on sale today, March 12, at ikonpass.com for the 2026-27 season and to kick it off, Ikon Pass has teamed up with U.S. Ski & Snowboard to offer skiers and riders access to the most premier mountain destinations on the planet and an inside look at U.S. Ski & Snowboard athletes. 

For a limited time, skiers and riders can get a $50 discount on any 2-, 3-, or 4-day Adult Ikon Session Pass at www.ikonpass.com, using the code USAGOLD. Any new U.S. Ikon Session Pass holder who uses the code will automatically receive an exclusive six-month digital subscription to Insider, the Official Fan Club of U.S. Ski & Snowboard, and will be automatically entered into the Ikon Session Pass Sweepstakes for a trip to the Intermountain Health Freestyle International presented by Stifel World Cup at Deer Valley Resort in Utah in February 2027. 

Insider is the Official Fan Club of the U.S. Ski & Snowboard and is designed to bring fans closer to the athletes and events they love. The club offers exclusive access to Insider-only experiences at U.S. World Cup events, behind-the-scenes content, special partner discounts, a custom welcome gift package and more. Every Insider sign-up provides benefits to the fan while directly supporting the athletes and mission of U.S. Ski & Snowboard.

“Ikon Pass and U.S. Ski & Snowboard are passionate about growing our sport, exposing skiers and riders to our incredible mountains, and to the greatest athletes on earth,” said Matt Bowers, Senior Vice President, Marketing, Alterra Mountain Company. “Watching Ikon Pass Ambassador and the world’s winningest alpine skier, Mikaela Shiffrin, compete in Italy at the highest level, was incredibly inspiring, and we are excited to keep the momentum going with this ideal partnership.”

Ikon Session Pass Sweepstakes 

• Two round-trip airfares to Salt Lake City
• Three nights lodging
• Two 26/27 Ikon Passes
• Half-day ski with a U.S. Ski & Snowboard legend
• Custom team apparel kit (jacket and pants)
• Access to premium viewing at the Intermountain Health Freestyle International presented by Stifel Ski World Cup at Deer Valley Resort, Utah in February 2027
• Tour of the USANA Center of Excellence powered by iFit in Park City, U.S. Ski & Snowboard’s headquarters

“This partnership with Ikon Pass brings together two organizations deeply committed to skiing and snowboarding,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Through this collaboration and our Insider program, we’re excited to give skiers and riders greater access to premier mountains while connecting them more directly to the athletes who inspire them.”

Ikon Pass is on sale now at www.ikonpass.com.

IKON PASS BY THE NUMBERS*                                         
Destinations: 76 
Continents: 5
Countries: 13
States: 18                                                                      
Canadian Provinces: 4
European Countries: 5
Asian Countries: 3
Total Acres:  284,507
Trails: 8,512
Lifts: 2,107

NO PURCHASE NECESSARY. Ends 4/16/2026. Open to legal residents of the 50 United States and D.C. and who are at least 18 years of age. Void where prohibited. See Official Rules for details by clicking here. 

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About Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Asia. Brought to you by Alterra Mountain Company, Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Sierra-at-Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Alyeska Resort in Alaska; Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; The Highlands, Boyne Mountain and Snowriver Mountain Resort in Michigan; Lutsen Mountains in Minnesota; Granite Peak in Wisconsin; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant and Le Massif de Charlevoix in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Camelback Resort and Blue Mountain Resort in Pennsylvania; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley and Megève Ski Area in France; Dolomiti Superski and Valle D’Aosta in Italy; Grandvalira Resorts in Andorra; Kitzbühel and Ischgl in Austria; Zermatt and St. Moritz in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables and Mt Hutt in New Zealand; Niseko United, Arai Mountain Resort, Shiga Kogen Mountain Resort, Mt.T, Myoko Suginohara, APPI Resort, Furano Ski Resort, NEKOMA Mountain and Zao Onsen Ski Resort in Japan; Yunding Snow Park in China; Mona Yongpyong in South Korea; and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit usskiandsnowboard.org.

U.S. Ski & Snowboard, the national governing body of Olympic and Paralympic ski and snowboard sports in the United States, announced today the expansion of its luxury travel and experience program, The Crest Club, launched in partnership with Horizon Sports & Experiences (HS&E). The global hospitality program offers an experience only U.S. Ski & Snowboard can provide and will host six more unique trips, with unparalleled access to the best skiers and snowboarders in the world. 

The Crest Club debuted in the 2024-25 season with an exclusive trip to the St. Moritz World Cup, an Audi FIS Alpine Ski World Cup, Dec. 11-14, 2025, where guests enjoyed an ultra-curated VIP experience at one of the most famous alpine events on the circuit. Now, The Crest Club has expanded its global footprint to include five World Cup events, including three in Europe and two in the U.S. 

Complementing its five World Cup experiences next season, The Crest Club calendar also features one distinctive non-World Cup experience that showcases the program’s ability to deliver access beyond traditional competition. In March 2027, guests will be immersed in the legendary Engadin Ski Marathon in St. Moritz, one of the world’s most celebrated cross country ski events, where endurance sport, alpine culture and European society converge across the frozen lakes of the Upper Engadin—alongside current and former U.S. Olympic athletes who bring the race and its traditions to life from the inside. This experience extends The Crest Club beyond the gates of World Cup racing, delivering unparalleled access to iconic ski traditions and terrain few ever experience at this level.

The Crest Club represents more than just a VIP experience – it's a private platform meticulously built to deliver an exclusive, all-access pass to professional athletes, legendary courses and the inner workings of World Cup competition – the highest level in skiing and snowboarding. 

“The Crest Club offers a five-star, white-glove experience that cannot be replicated by anyone apart from U.S. Ski & Snowboard, and we are excited to bring the program into its second year,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “The Crest Club is here to stay, and we’re motivated to build off the success of last season and expand the access – across the globe and across different sports.”

“The Crest Club was designed to unlock experiences that even the most passionate fans rarely get to see,” said Chris Weil, co-CEO and founder of Horizon Sports & Experiences. “Expanding the program in 2026-27 allows us to continue building something special alongside U.S. Ski & Snowboard. Together, we are creating unforgettable moments that connect guests more deeply to the athletes, competition and destinations that define the sport.”

Inside The Crest Club, guests receive unparalleled insider access at the FIS World Cup and other exclusive events, with premium race viewing embedded directly alongside the team and athletes. Experiences extend far beyond the finish line, offering rare access to moments before, during and after competition, as well as direct engagement with athletes, coaches and Olympic and Paralympic legends, including Olympic champion Picabo Street. Guests will also have opportunities to ski alongside the best in the world, paired with destination-specific ski and snowboard experiences on iconic courses and terrain, all complemented by Michelin-star dining and private hospitality at each stop.

2026-27 Schedule of The Crest Club Events

• Dec. 11-14, 2026: Women’s Stifel Birds of Prey, Beaver Creek, CO // Women's Downhill, Super-G
• Dec. 17-21, 2026: FIS Alpine Ski World Cup, St. Moritz, Switzerland // Women’s Super-G, Giant Slalom
• Jan. 21-25, 2027: Hahnenkamm World Cup, Kitzbühel, Austria // Men’s Downhill, Super-G, Slalom
• Feb. 25-Mar. 1, 2027: FIS Alpine Ski World Cup, Courchevel, France // Men’s Downhill, Super-G
• March, 2027: Engadin Ski Marathon, St. Mortiz, Switzerland
• March 19-22, 2027: Stifel Sun Valley Finals, Sun Valley, ID // Men’s and Women’s Downhill, Super-G, Giant Slalom, Slalom 

THE CREST CLUB EXPERIENCES AVAILABLE FOR 2026-27

Women’s FIS World Cup | Stifel Birds of Prey | Beaver Creek, Colorado 
Set beneath the dramatic terrain of Beaver Creek, the Stifel Birds of Prey showcases precision and power on one of North America’s most respected World Cup courses that has traditionally been only skied by men until 2024. 2025 will bring the women back to the famed course, led by athletes such as Sofia Goggia, Emma Aicher, Breezy Johnson and Mikaela Shiffrin, racing in front of her hometown. This trip delivers unparalleled access, with behind-the-scenes insight into team preparation, course strategy and performance in one of the most iconic ski towns in the United States. Off the hill, refined dining and discreet mountain hospitality await. Those seeking to get closer to the competition and the people who shape it will want to secure their place in this unforgettable and otherwise unattainable Crest Club experience.

Women’s FIS World Cup | St. Moritz, Switzerland 
St. Moritz is where alpine racing and European society have intersected for more than a century, and The Crest Club places you at the center of that tradition alongside the Stifel U.S. Ski Team women’s alpine team. Hosted on the sunlit slopes of Corviglia, this women’s World Cup unfolds against frozen lakes, grand hotels and a social scene shaped by generations of global influence. Guests enjoy privileged race-day access, direct connections with athletes and team leadership and entry into St. Moritz’s most storied private venues—not to mention its iconic White Carpet slopes. Experience the luxury and opulence of St. Moritz not as a spectator, but from within one of Europe's more iconic mountain towns.

Men’s FIS World Cup | Hahnenkamm | Kitzbühel, Austria
The Hahnenkamm is alpine racing at its most uncompromising, and Kitzbühel is where legends are made in full public view. Through The Crest Club, guests gain rare proximity to the Stifel U.S. Ski Team men’s speed team during the most revered weekend on the World Cup calendar, anchored by the Streif—ski racing’s most demanding course. Beyond race access, The Crest Club will take you through the packed streets of revelers to go behind Kitzbühel’s private doors and into historic race clubs, invitation-only celebrations, black-tie parties and intimate moments with athletes and Olympic icons who define the sport. This is not simply attendance at the Hahnenkamm; it is immersion into the culture, courage and legacy of alpine racing unavailable anywhere else. 

Men’s FIS World Cup | Courchevel, France
This Crest Club experience delivers guests directly into alpine racing in one of Europe’s most refined mountain settings. Rising above the storied villages of the Trois Vallées, Courchevel—often called the St. Tropez of snow—sets the tone with its rare concentration of high-end boutiques, discreet glamour and international appeal. Premium race-day positioning, skiing alongside former Olympians, direct engagement with Stifel U.S. Ski Team athletes and private hospitality anchored in Courchevel’s celebrated culinary and chalet culture define the journey. This is alpine racing delivered with discretion, refinement and access beyond any available experience outside of The Crest Club. 

Engadin Ski Marathon | St. Moritz, Switzerland
The Engadin Ski Marathon transforms the Upper Engadin valley into the world’s most elegant stage for endurance sport, drawing global tastemakers, elite amateurs and lifelong skiers to race across frozen lakes beneath the sunlit Alps. Guests of The Crest Club will gain privileged access to this legendary event—featuring elite athlete interactions to private hospitality in St. Moritz’s most storied addresses and more. Whether participating in the marathon or observing the spectacle, attendees will experience the Engadin not as a public race weekend, but as a private guest on a singular VIP passage into a Swiss tradition where sport and alpine culture converge in a once-in-a-lifetime experience.

FIS Alpine World Cup Finals, Stifel Sun Valley Finals | Sun Valley, Idaho 
Sun Valley holds a singular place in American ski culture, blending pioneering heritage with refined mountain living and the World Cup Finals return the sport to one of its most storied homes. With The Crest Club, guests experience the culmination of the season alongside the Stifel U.S. Ski & Team as Crystal Globes are decided on Bald Mountain’s classic pitches. Days unfold with elevated race access, skiing with local Olympic legends Picabo Street and private gatherings that reflect Sun Valley’s legacy as a retreat for the elite. This is one of the most anticipated World Cups on the 2026-27 calendar for a reason. Join in on closing the chapter of the season, as told from the inside, in a destination that helped shape the sport itself.

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ABOUT U.S. SKI & SNOWBOARD
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 
 

ABOUT HORIZON SPORTS & EXPERIENCES 
Horizon Sports & Experiences (HS&E) provides a unique and complementary combination of sports, experiential marketing, and media capabilities. HS&E has a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation. HS&E is led by co-CEOs David Levy and Chris Weil.

HS&E's ever-growing roster of sports and entertainment partners now encompasses PayPal/Venmo, Paramount+, Proximo Spirits, the NBA, Cognizant, M&T Bank, Unrivaled and World Sevens. Additionally, the agency created and manages its Pickleball Slam franchise, and the Women's Champions Classic, further solidifying HS&E’s position as a premier destination for cutting-edge sports and entertainment solutions.

John Caldwell, A Founding Father of U.S. Cross Country Skiing, Dies at 97

U.S. Ski & Snowboard mourns the passing of John Caldwell, a former Olympian, pioneering coach and author widely regarded as the founding father of cross country skiing in the United States. Caldwell died at the age of 97, leaving behind a legacy that shaped generations of American cross country athletes and helped build the foundation of the sport nationwide.

An Olympian himself, Caldwell represented the United States at the 1952 Winter Olympics. He later served as head coach of five U.S. Olympic cross country teams, leading the program at the 1960, 1964, 1968, 1972 and 1984 Winter Olympic Games. 

Off the snow, Caldwell’s impact on athlete development was profound. He coached at the Putney School in Vermont from the mid-1950s until his retirement in 1989, was a founding force behind the New England Nordic Ski Association (NENSA), helping establish a regional development model that has since produced Olympians, World Cup athletes and national champions, and was even an author, with the 1964 hit, The Cross Country Ski Book. His vision of accessible, athlete-centered development remains a blueprint for success across the country.

Skiing excellence became a family tradition. His son, Sverre Caldwell, founded the Stratton Mountain School (SMS) cross country program and elite team, while his granddaughter, Sophie Caldwell, represented the U.S. both on the U.S. Ski Team for several years and at the 2014 Winter Olympics.

John Caldwell’s legacy lives on in the athletes he coached, the organizations he built and the culture of excellence he helped instill within U.S. cross country skiing. U.S. Ski & Snowboard extends its deepest condolences to the Caldwell family and to the entire nordic sport community.

USA Ski Jumping and the Stifel U.S Ski Jumping Team are proud to announce the ten athletes selected to represent the United States at the 2026 Junior World Ski Jumping Championships, taking place March 4–8 in Lillehammer, Norway.

Competition will be held on the Normal Hill, HS98 and will feature one individual event, one team event for both men and women and one mixed team event. Junior Worlds represents a pivotal step in an athlete’s progression, providing the opportunity to compete against the world’s best young ski jumpers in a true championship environment.

“We’re excited for this year’s Junior World Championships,” said Anders Johnson, Stifel U.S. Ski Jumping and Nordic Combined Sport Director. “Lillehammer is a hill our athletes know well, and that familiarity allows them to focus on performing rather than adjusting. With seven returning athletes bringing championship experience to the team, we feel prepared and confident heading into the week.”

SKI JUMPING FIS JUNIOR WORLD SKI CHAMPIONSHIPS TEAM
*Denotes first Junior World Championships team (Hometown; Club; Birthdate;

Women

• Kaija Copenhaver (Marquette, MI; Ishpeming Ski Club; 9/23/2009; 2025)

• Estella Hassrick (Madison, WI; Blackhawk Ski Club; 5/21/2006; 2023, 2024, 2025)

• Sandra Sproch (Chicago, IL; Norge Ski Club; 11/9/2007; 2023, 2024, 2025)

• Islay Sheil* (Lakeville, CT; Salisbury Winter Sports Association; 8/15/2009) 

• Piper Mouttet* (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 7/9/2010)

Men

• Jason Colby (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 5/21/2006; 2023, 2024, 2025)

• Sawyer Graves (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 9/30/2008; 2024, 2025)

• Maxim Glyvka* (Fox River Grove, IL; Norge Ski Club; 3/26/2006)

• Henry Loher (Lake Placid, NY; New York Ski Educational Foundation; 7/5/2008, 2025)

• Arthur Tirone (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 2/8/2008, 2023, 2024, 2025) 

Schedule and details: https://www.fis-ski.com/DB/general/event-details.html?sectorcode=JP&eventid=62428&seasoncode=2026