U.S. Ski & Snowboard will be more connected than ever, announcing today its newest technology partner, Domo (Nasdaq: DOMO). Domo, a Utah-based software company, will serve as the organization’s Official Business Cloud Partner for the next three years and will be instrumental in the lead up to the Beijing Olympic Winter Games 2022.  

Domo makes it easy for organizations to leverage thousands of their data sources, making them more accessible, consumable and actionable for everyone across the company. As a result, business processes that traditionally took weeks, months or longer, can now be done in a fraction of the time, allowing teams and entire organizations to go fast, go big and go bold. 

“The goal of partnering with Domo is to identify our business’ strengths and weaknesses through our data, and implement targeted solutions,” said U.S. Ski & Snowboard Chief Technology Officer Mark Schneider. “Our organization is dedicated to the dreams of American ski and snowboard athletes in pursuit of excellence. By using the Domo platform, we mirror that excellence in our business practices by making informed decisions based on what the data tells us. In unifying our data and segmenting it properly we can better interact with our stakeholders, from our athletes to our staff, media and sponsors, donors and supporters.”


“Domo helps organizations of all sizes modernize and mobilize business processes through shining a light on dark data and empowering everyone - from the C-suite to the frontline -  in record time with the intelligence they need to optimize performance,” said Jay Heglar, Domo’s Chief Business Officer. “We’re thrilled to partner with the U.S. Ski & Snowboard and help them put their data to work for the benefit of the U.S. athletes and all of U.S. Ski & Snowboard’s constituents.”

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About Domo
Domo is the Business Cloud, empowering organizations of all sizes with BI leverage at cloud scale, in record time. With Domo, BI-critical processes that took weeks, months or more can now be done on-the-fly, in minutes or seconds, at unbelievable scale.  For more information about how Domo (Nasdaq: DOMO) helps its customers go fast, go big and go bold, visit www.domo.com. You can also follow Domo on Twitter, Facebook and LinkedIn.

Domo, Domo Business Cloud and Domo is the Business Cloud are registered trademarks of Domo, Inc.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

Goggles for Docs is an effort to get used or new ski goggles into the hands of healthcare workers who currently have no eye protection as they treat COVID-19 patients.

U.S. Ski & Snowboard is a drop off location for those local to the Park City or Utah area. We will be taking donations until the need tapers or is met. There will be a receptacle located outside of our front entrance for those interested/able to donate.

U.S. Ski & Snowboard
1 Victory Lane
Park City, UT 84060

How it Works

Select a State: You will be directed to a google sheet for the specific state you choose. You can click through tabs at the bottom for each hospital in that state that has opted in.

Select a Hospital: Check the top of the sheet, if the % of the required goggles has exceeded 100%, pick another hospital. Share the love.

Enter Info: From there just add you info, the number of goggles that you are willing to commit (make sure you do this because YOU are the inventory control!) Once you are done...share.

Prepare: Prepare the goggles for donation by following these guidelines.

Mail: Mail (preferably overnight ship) the goggles to your hospital of choice.

Drop Off: There are drop-off locations listed on the site, but using a drop-off will slow down health care workers on the front lines, from getting the goggles they need.

Spread the Word: As COVID-19 moves through each region, more and more goggles will be needed.

Due to the recently enacted European travel restrictions, and ongoing concerns in the United States and Canada regarding the novel coronavirus (COVID-19), U.S. Ski & Snowboard is cancelling all remaining U.S. domestic events, and working to return all U.S. Ski & Snowboard athletes back to the United States. In addition, Alpine Canada, and Nordiq Canada have cancelled events to coincide with U.S. Ski & Snowboard.

U.S. Ski & Snowboard is also cancelling all sanctioned and scheduled events beginning Monday, March 16. This includes all club-level events for all disciplines and any unnecessary gatherings, including banquets, awards and end of season presentations, etc. Expect further updates on future events, including U.S. Ski & Snowboard Congress.

At this time, U.S. Ski & Snowboard sanctioned events through Monday, March 16, will continue as scheduled, or as determined by local organizing committees, or local health and government officials that such events should be cancelled.

Individual participants of each event will be contacted by either the local organizing committees, clubs, or U.S. Ski & Snowboard regarding refunds of event entry fees.

The following major U.S. and Canadian events have been cancelled:

• Coop FIS Cross Country World Cup, Minneapolis, Minn.; March 17

• Moguls U.S. Freestyle National Championships, Squaw Valley, Calif.; March 19-22 

• Alpine Masters National Championships, Steamboat Springs, Colo.; March 17-20

• NASTAR National Championships, Snowmass, Colo.; March 24-28

• U.S. Alpine Tech Championships, Aspen Highlands, Colo.;  Mar. 28-31

• SuperTour Finals, at Sovereign Lake Nordic Ski Club in Vernon, B.C.; March 25-April 2

• NorAm Alpine Finals, Panorama, B.C.; March 17-24

In addition, the following events are currently taking place, and will continue as scheduled pending local health and government officials:

• U.S. Junior Moguls Nationals, Winter Park, Colo.; March 11-16

• U.S. Freestyle Aerial Championships, Bristol Mountain, NY; March 14

• U.S. Junior Cross Country Championships, Auburn, Calif.; through March 14

The health and safety of athletes and staff is the primary concern of U.S. Ski & Snowboard and we are monitoring the current outbreak COVID-19 closely. We remain in close contact with the United States Olympic and Paralympic Committee (USOPC), the Centers for Disease Control (CDC), the Department of Homeland Security (DHS), as well as our local health authorities here in Utah for guidance and instruction.

For the latest updates, please CLICK HERE, this page will be updated as new information becomes available.

Due to ongoing and evolving concerns surrounding the novel coronavirus (COVID-19), the International Ski Federation (FIS), U.S. Ski & Snowboard and the Loppet Foundation have cancelled the Fastenal Parallel 45 Festival, the Coop FIS Cross Country World Cup, and all associated events scheduled for March 14-17, 2020 in Minneapolis. 

“We are devastated to announce this cancellation,” said Executive Director of the Loppet Foundation John Munger. "In keeping with updated information from the Minnesota Department of Health and after consulting with medical advisors, we are prioritizing the health and safety of our community, fans, athletes, staff and volunteers involved in these events.”

“This would have been the first time in 19 years that the World Cup has returned to the United States,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “We thank the local organizing committee, the Loppet Foundation, FIS and all of the staff and volunteers who worked tirelessly to get this event off of the ground. However, we will look forward to another opportunity to bring the FIS World Cup cross country back to the U.S.”

Due to the recently enacted European travel restrictions, and ongoing concerns in the United States regarding the novel coronavirus (COVID-19), U.S. Ski & Snowboard is working to bring athletes and staff currently in Europe back to the United States over the course of the next several days.

Worldwide, there remain a handful of events that are currently scheduled, however, U.S. Ski & Snowboard athletes and staff who have not yet traveled, will remain in the U.S.

All athletes and staff traveling back to the U.S. will be screened upon arrival and abide by all CDC guidelines. U.S. Ski & Snowboard continues to educate athletes and staff on the importance of reporting symptoms. Standard medical protocols will be followed for any athlete or staff member who reports symptoms consistent with COVID-19.

The health and safety of athletes and staff is the primary concern of U.S. Ski & Snowboard and we are monitoring the current outbreak COVID-19 closely. We remain in close contact with the United States Olympic and Paralympic Committee (USOPC), the Centers for Disease Control (CDC), the Department of Homeland Security (DHS), as well as our local health authorities here in Utah for guidance and instruction. 
 

Due to the outbreak and situation with the Novel Coronavirus in Northern Italy where there is a concentration of cases in the Veneto province that have led to travel restrictions imposed by an increasing number of nations, on the recommendation of the FIS Council, the Italian Winter Sports Federation and its Cortina 2020 Organising Committee are regrettably forced to withdraw from the organization of the FIS Alpine Ski World Cup Finals scheduled for 16th-22nd March 2020.

The health and welfare of the athletes and all other participants, as well as the general public are in the forefront and the priority of FIS and all stakeholders. The recommendation of the FIS Council was made during an emergency conference call where the latest information and recommendations from the Italian, International and National Health Authorities of participating nations were presented. The main issue that steered the recommendation of the Council affecting the organization of the Finals in Cortina was the travel restrictions imposed by an increasing number of National Authorities, which would have likely limited the participation of several athletes.

“This was an extremely difficult decision for us to make, but ultimately welfare and health of the athletes, teams, and everyone associated with the World Cup as well as the general public must be our top priority,” said FIS President Gian Franco Kasper. “This is certainly not the way we wanted the season to end without World Cup Finals, but we must respect this very serious situation. We look forward to recognizing the winning athletes at a later date when we can properly celebrate their accomplishments.”

The FIS Alpine Ski World Cup Finals 2020 in Cortina were also scheduled as the main test event for next season’s FIS Alpine World Ski Championships.

Kasper added, “It is also disappointing that the Finals in Cortina cannot take place to showcase the outstanding upgraded venue and both the women’s and men’s courses in action. Despite this setback the preparations of the Italian Winter Sports Federation and the Local Organising Committee together with our broadcast and marketing partner Infront, are fully on-track for what we are convinced will be exceptional FIS World Championships next year.”

Due to the short notice, alternative locations to stage such a large event and which do not have travel restrictions to enable all athletes to be able to participate or travel onwards after the event, the Finals will not be replaced and the discipline and overall globes will be confirmed after the last scheduled races on 15th March for the women in Are (SWE) and Kranjska Gora (SLO) for the men. An occasion to formally award the winning athletes with their globes will be announced at a later date.

FIS Ski Flying World Championships 2020, Planica (SLO)

The Council also discussed the FIS Ski Flying World Championships 2020 taking place in Planica (SLO) from 17th to 22nd March. In view of the fact there are no travel restrictions for Slovenia, the Council unanimously agreed to continue the preparations.

The Planica 2020 Organisers have already implemented a series of measures to minimise the risk of incidents that could compromise the welfare and health of all participants.

For all other FIS World Cup competitions, FIS will maintain the existing principles that are being applied, which are to fully comply with the instructions and decisions of the National and Regional Governments and their Health Authorities.

Additionally, FIS remains in constant contact with the hosting National Ski Associations and Organising Committees to provide support including information about measures undertaken by other Organisers.

Should any changes to the current competition calendars be necessary as a result of measures imposed by National and Regional Governments, they will be announced as any decisions are made.

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About FIS
FIS is the governing body for international skiing and snowboarding, founded in 1924 during the first Olympic Games in Chamonix, France. Recognized by the International Olympic Committee (IOC), FIS manages the Olympic disciplines of Alpine Skiing, Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Skiing, and Snowboarding, including setting the international competition rules. Through its 131 member nations, more than 7’000 FIS ski and snowboard competitions are staged annually. Specific initiatives are undertaken by FIS to promote snow activities as a healthy leisure recreation, notably for the young. For more information, please visit www.fis-ski.com

Release courtesy of FIS.

Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year sponsorship with U.S. Ski & Snowboard. The brand has signed on as the official water bottle and drinkware supplier of the U.S. Ski & Snowboard Team.

Through the program, Hydro Flask insulated products will be used by U.S. Ski & Snowboard Team athletes, coaches and staff while traveling, training and competing across seven disciplines – including alpine, freeski, freestyle, cross country, ski jumping, Nordic combined, and snowboard. Additionally, U.S. Ski & Snowboard and Hydro Flask will team up to offer consumer experiences and co-branded products.

“Our headquarters in Bend are neighbor to one of Oregon’s premier ski and snowboarding destinations, where many of our employees spend quality time outside of work. We’re excited to support an organization that aligns with our culture and hometown roots,” said Hydro Flask General Manager Scott Allan. “Our mission to inspire happier, healthier and more sustainable lives outdoors makes partnering with U.S. Ski & Snowboard the perfect fit for our brand.”

The multi-year program will support the U.S. Ski & Snowboard team through the 2022 Olympic Winter Games in Beijing.

“Hydro Flask is known for innovation and performance, and we’re excited to share their insulated products with our world-class athletes and fans,” said U.S. Ski & Snowboard Chief Marketing Officer Andy McKeon. “This program will help support winter sports athletes by keeping them hydrated throughout training and competition, including the 2022 Olympic Winter Games. At the same time, replacing single-use containers with Hydro Flask’s reusable bottles while traveling and in everyday life will help reduce plastic consumption and waste – an effort that is important to us.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The Company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.  

Wintersteiger, official supplier to U.S. Ski & Snowboard since 2001, and exclusive tuning partner for the Land Rover U.S. Alpine Ski Team, set up a pop-up shop at the U.S. Ski Team Speed Center at Copper Mountain this past November. 

Wintersteiger’s World Cup pedigree and support of the U.S. Ski Team make them the obvious machine tuning choice for both the U.S. Ski Team and other U.S. Ski & Snowboard club programs training at Copper Mountain. For the U.S. Ski Team, the goal was to launch a ski education platform that would allow coaches to address equipment problems quickly, visually. The idea is that properly tuned equipment makes it easier for the athlete to execute technique, and well-maintained equipment turns better and glides faster, thus, simply, increasing the athletes’ performance. 

For this event, Wintersteiger race technicians partnered with Swix and former U.S. Ski Team Serviceman, Graham Lonetto, to offer a full complement of services: ski evaluation, new ski prep, stone grinding, ceramic disc edging, and Wax Future cycling. Wintersteiger’s race technicians had a complete range of race tuning equipment, including a Scout. The Wintersteiger Scout offers the highest caliber ceramic disc finishing for precise tuning of side and base edges as well as World Cup proven grinds to ensure the smoothest, fastest base possible.

The ski tuning clinic program included in-depth training about ski tuning safety, a ski audit, ski flattening and structure, and identifying the missing piece—for instance, asking the questions: Is the binding position correct? Is the base bevel correct? Is the base structure correct? Are we using the correct side edge bevel? Is the wax correct? This initiative proved to be a significant help to the U.S. Ski Team, and development level athletes, in particular.  

“Winterstieger and Swix teamed up to provide a tuning center at the U.S. Ski Team Speed Center at Copper Mountain during the month of November,” commented Land Rover U.S. Ski Team Alpine Director Jesse Hunt. “With its state-of-the-art equipment and well-educated service personnel, this tuning center was a game-changer for the development athletes attending Copper Mountain camps. Hundreds of skis were evaluated and, as a result, many of those skis were tuned by professional technicians onsite. It was an amazing service for our up-and-coming athletes, many of whom have not received this type of ski preparation before. Big props, specifically, to serviceman Michael Beer, who did the lion’s share of the work.”

Initially, these services were exclusive to the U.S. Ski Team but were then made available to other athletes around November 10th. The temporary shop in Copper acted as a supplement to Wintersteiger’s established partner locations in Colorado that use the same machinery and processes found in factory race rooms around the world. With the ultimate goal of minimizing equipment as a variable, it is critical that the machines your local shops utilize are as serious as you are. 

The hope is that U.S. Ski Team will take the lead internationally with projects like the “in-house” tuning shop/lab and concept center at the Center of Excellence, the U.S. Ski Team Speed Center at Copper Mountain, Colo., the spring coach’s training at Mammoth, Calif. (Level 100, 200, 300 and 400 coaching training), and sponsored regional training seminars with associated accreditation—for example, Green Mountain Valley School’s (GMVS) service center with proper machines/training techniques and wax/tools support. 

Check out the article Todd Carroll wrote for Ski Racing Media, entitled “Backshop Stonegrinding Illustrated” for more information.  

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About  Wintersteiger
With four decades of experience and more than 30,000 ski tuning machines including 1350 automated ski tuning machines sold worldwide, Wintersteiger is the global market leader in racing service solutions. The Austrian, German, and US Ski Teams, as well as ski manufacturers Atomic, Fischer, Head, Rossignol, and Salomon, rely on the highest-quality results provided by Wintersteiger ski tuning machines.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2019, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

Comcast NBCUniversal today announced the launch of SportsTech, a global accelerator for sports technology startups. SportsTech will feature an unprecedented partnership of three of Comcast NBCUniversal’s sports brands – NBC Sports, Sky Sports and Golf Channel – alongside NASCAR and two US Olympic sports organizations: U.S. Ski & Snowboard and USA Swimming. Comcast Ventures, the company’s San Francisco-based venture capital arm, will round out the partnership.  Each partner will serve on an advisory committee that influences the innovation priorities of SportsTech, and each will provide startups with direct access to strategic industry relationships, mentorship, and partnership opportunities.

Early stage startups from around the world are encouraged to apply for the inaugural class, which will begin in August, at www.comcastsportstech.com. 

Based in The Battery Atlanta/SunTrust Park, where Comcast Cable’s Central Division headquarters are located, the new accelerator is designed to provide sports tech startups with the resources and relationships to succeed by giving them access to a broad international consortium of advisors, a custom sports tech curriculum shaped by industry experts, and investment capital.  Partners will have early exposure to emerging sports tech trends and technologies that cross multiple sports, gaining insight into how these technologies can potentially reshape and benefit their businesses.

SportsTech is the third accelerator created by Comcast NBCUniversal in the last three years, joining LIFT Labs Accelerator, powered by TechStars, based out of the company’s global headquarters at the Comcast Technology Center in Philadelphia, and The Farm, powered by Boomtown, located in Atlanta.

“We are delighted to introduce SportsTech to our suite of accelerators to help founders build sports technology and products, refine their business models, tell their stories, and benefit from the unique assets and talent of Comcast NBCUniversal,” said Sam Schwartz, Chief Business Development Officer, Comcast Cable.  “Comcast NBCUniversal has some of the most prominent sports brands and we are excited to partner with founders through SportsTech.”

“The demand for sports technology across the globe has never been greater, yet most sports startups don’t have access to the resources they need to succeed nor an ability to develop relationships with the right people inside the industry,” said Jenna Kurath, Vice President of Startup Partner Development, Comcast Cable.  “SportsTech will provide the curriculum and platform for founders to develop their ideas while obtaining mentorship from leaders in multiple sports, enabling them to further deploy their technologies to dramatically improve sports experiences for athletes and audiences alike.”

“Being nimble and pushing boundaries are key elements of our sports and familiar territory for entrepreneurs,” said Troy Taylor, Director of High Performance, U.S. Ski & Snowboard. “Several months ago, we approached Comcast and Boomtown seeking their help to explore, research and validate the ways in which wearable technology and artificial intelligence could enhance our athletes’ performance. The output of this exercise helped refine technology that will be implemented to improve the training regimen of U.S. Ski & Snowboard athletes ahead of the 2022 Olympic Winter Games. We’re thrilled with the results of our relationship and welcome continued proposals from startups seeking to help our athletes be more resourceful in their pursuit of podiums.”

Beginning in August 2020, SportsTech will offer a three-month custom-tailored program for up to 10 startups.  Initial focus areas will include technologies and products in several key categories:

• Media & Entertainment
• Fan & Player Engagement
• Athlete & Player Performance
• Team & Coach Success
• Sports Venue & Event Innovation
• Fantasy Sports & Sports Wagering
• esports
• Business of Sports

The deadline to submit an application for SportsTech is May 15.  The selected startups will reside in Atlanta for the duration of the program, operating out of SportsTech’s flagship location at The Battery at SunTrust Park, where Comcast’s The Farm accelerator is also based.  It will be directed by Boomtown Accelerators, a leading accelerator program headquartered in Boulder, CO.  Boomtown operates The Farm for Comcast NBCUniversal and has established itself as a preeminent home for early-stage startups. 

Comcast NBCUniversal has a proud history of supporting founders and startup communities, dating back to its own founder Ralph Roberts, who had the vision to see how a small cable startup in 1963 could transform into one of the most innovative global media and technology companies.  In addition to SportsTech and The Farm, run at the Central Division in Atlanta, the company also offers the Comcast NBCUniversal LIFT Labs Accelerator.  Both accelerators are currently accepting applications for startups from around the world to build and refine their business. To learn about the 2020 focus areas and apply, visit www.ComcastNBCULIFT.com and www.TheFarmATL.com.

Five years ago, two promising young U.S. Ski Team athletes were killed in an avalanche, not fully realizing the dangers they faced skiing off piste in Austria. Since then, the mission of the Bryce and Ronnie Athlete Snow Safety Foundation (BRASS) has been to promote greater awareness of avalanche safety through education and advocacy initiatives.

On the fifth anniversary of the tragedy, U.S. Ski & Snowboard and BRASS have released a groundbreaking online Avalanche Awareness eLearning module designed to expand education to U.S. Ski & Snowboard athletes, coaches and local clubs nationwide. The first-of-its-kind educational tool was created by the Utah Avalanche Center.

Bryce Astle, 19, and Ronnie Berlack, 20, died January 5, 2015 in Sölden, Austria when they were caught in a massive slide in an off piste area, within the boundary of the resort but not regularly controlled for avalanche danger. BRASS was formed after the accident and has been instrumental in raising awareness globally, with a primary focus in reaching competitive athletes and coaches.

“BRASS sees a real need to reach the tens of thousands of athletes and coaches in America who are simply not aware of the dangers they face when skiing off a race course,” said BRASS Chairman Jamie Astle. “This online tool will greatly expand our reach, providing basic awareness education and encouraging athletes and coaches to also get on-snow for more expansive education.”

The online module integrates video and presentation content into both a short and longer,  90-minute program that includes online testing to validate the impact of the education. It covers a wide range of avalanche safety awareness, utilizing the basics of the popular Know Before You Go program developed by Utah Avalanche Center and now being presented in workshops nationwide. It also expands into the basics of avalanche safety science. The content includes personal messages from Olympic champions Mikaela Shiffrin and Ted Ligety.

“It’s pretty obvious that avalanches are really dangerous,” said Shiffrin in the opening video of the module. “Eventually, you’ll be lured into the backcountry.  We can learn to reduce our risks by learning about avalanches.” 

The online module is available on BRASSFoundation.org and usskiandsnowboard.org. The primary targets for the initial module are ski and snowboard coaches and local clubs. It is also available to all U.S. Ski & Snowboard members through their My.USSA.org dashboard under Courses.

“Club coaches, volunteers, administrators and officials are vital as they are the ones who have day-to-day contact with athletes,” added Astle. “They need the knowledge to expand their leadership and management of athlete safety.”

U.S. Ski & Snowboard helped pioneer and fund the program and will make completion of the short course mandatory for all members beginning in May. The courses will be integrated into U.S. Ski & Snowboard sport education’s curriculum.

“Athlete safety is paramount to our organization,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “This online learning module will help all learn more about the importance of avalanche safety and awareness.”

The content was developed by Paul Diegel and Trent Meissenheimer of the Utah Avalanche Center, along with U.S. Ski & Snowboard’s sport education team led by Gar Trayner and education specialist Chris Packert.

"Utah Avalanche Center was able to bring utilize its expertise to help BRASS and U.S. Ski & Snowboard to develop an avalanche eLearning program that will be used to provide avalanche awareness to coaches and athletes," said Utah Avalanche Center Executive Director Chad Brackelsberg. "This program will also help the Utah Avalanche Center achieve its goal of reaching as many people as possible with an avalanche awareness message in an effort to prevent avalanche accidents.”

The online Avalanche Awareness module initiative with U.S. Ski & Snowboard is another step in a series of programs pioneered by BRASS. The BRASS 13-minute Off-Piste video, featuring a re-creation of the accident, has now been seen by over a million worldwide. It remains a valuable tool for clubs to educate athletes and coaches. A turnkey BRASS 101 club presentation workshop has reached over a thousand individuals this season alone. And a partnership between BRASS and U.S. Ski & Snowboard has brought AIARE Level 1 (American Institute of Avalanche Research and Education) training to over a hundred national team coaches and athletes in the past three years.

BRASS will also take its message to national ski resorts, participating in the upcoming National Ski Areas Association winter workshops at Squaw Valley, Calif. and Killington, Vt.

Avalanche Awareness 101