The Stifel U.S. Cross Country Ski Team is sending 12 athletes to Lillehammer, Norway, for the 2026 Junior World Championships and 11 athletes to the U23 (Under-23) World Championships, March 2-8, 2026. The schedule will feature a skate sprint, 20k skate mass start, 10k classic interval start and…

Kappa®, the Official Technical Apparel Partner of U.S. Ski & Snowboard, released the Olympic and Paralympic uniform for all 10 teams under U.S. Ski & Snowboard. The collection will outfit all athletes on the Stifel U.S. Ski Team (alpine, cross country, freestyle aerials, freestyle…

Olympic Skiers Bode Miller, Picabo Street, Daron Rahlves, Steven Nyman and Tommy Ford Headline at World Economic Forum.Park City, UT / Davos, SUI (Jan. 16, 2026) – As global leaders convene in the Swiss Alps for the 2026 World Economic Forum (WEF), Jan. 19-23, 2026, U.S. Ski & Snowboard will…

The International Ski & Snowboard Federation preliminarily confirmed the return of a robust slate of U.S. Audi FIS Alpine Ski World Cup events for the 2026-27 season, welcoming the world’s best skiers back to some of the most iconic venues in the United States. The FIS Council will confirm the…

The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product, campaigns featuring elite American athletes, and experiences that engage the ski community and beyond.New York, NY – January 8, 2026 – J.Crew unveils its highly anticipated…

U.S. Ski & Snowboard announced updates to the Intermountain Health Freestyle International presented by Stifel, originally scheduled to take place at Deer Valley Resort. Due to unseasonably warm weather, both the aerials and moguls World Cup events will be moved. Aerials: The aerials World…

As part of the deal, the U.S. Revolution Tour is renamed iHeart Rev TourU.S. Ski & Snowboard and iHeartMedia, the leading audio media company in America and No.1 podcast publisher globally, announced a partnership denoting iHeartMedia as the Official Radio and Podcast Media Partner of U.S. Ski…

The Stifel HERoic Cup is back for the 2025-26 season with an expanded version to highlight excellence in women’s skiing across multiple disciplines. For the 2025-26 season, a total of $60,000 will be awarded, with $10,000 granted to each winning athlete across six disciplines. Launched in the…

U.S. Ski & Snowboard and Honey Stinger are officially partners. Honey Stinger, a leader in sports fuel that produces energy waffles, will become an official partner through 2026. Exclusive to the “ready-to-eat energy waffles” and “stroopwaffles” category, Colorado-based Honey Stinger has…

The leader in protein-packed, whole grain products will stock the U.S. Ski & Snowboard USANA Center of Excellence powered by iFIT kitchen, support athlete nutrition and expand its presence across winter sports as athletes prepare for the 2026 Olympic & Paralympic Winter Games. Kodiak,…