U.S. Ski & Snowboard and the U.S. Army, which entered a partnership in October 2025, have expanded their relationship to include national commercial placements during the 2026 Milano Cortina Olympic Winter & Paralympic Games. The original partnership made the U.S. Army the official…

The five-episode series follows Mikaela Shiffrin, Lindsey Vonn, Marco Odermatt, Lucas Pinheiro Braathen and more of the world’s most elite alpine ski racers as they train for and compete in the alpine World Cup as well as the 2026 Milano Cortina Winter OlympicsESPN today announced its newest ESPN…

U.S. Ski & Snowboard has nominated 97 athletes to represent Team USA at the 2026 Milano Cortina Olympic Winter Games, Feb. 6-22, 2026. The athletes were selected to Team USA based on pre-determined Olympic Winter Games selection criteria by U.S. Ski & Snowboard and will be officially…

The Stifel U.S. Cross Country Ski Team has officially announced the 12 athletes who will represent the U.S. at the U18 Scandinavian SuperTrip in Trondheim, Norway and Ulricehamn, Sweden, between Jan. 25 and Feb. 8. The athletes named to the team qualified based on the U18 Trip criteria. The…

The Stifel U.S. Cross Country Ski Team is sending 12 athletes to Lillehammer, Norway, for the 2026 Junior World Championships and 11 athletes to the U23 (Under-23) World Championships, March 2-8, 2026. The schedule will feature a skate sprint, 20k skate mass start, 10k classic interval start and…

Kappa®, the Official Technical Apparel Partner of U.S. Ski & Snowboard, released the Olympic and Paralympic uniform for all 10 teams under U.S. Ski & Snowboard. The collection will outfit all athletes on the Stifel U.S. Ski Team (alpine, cross country, freestyle aerials, freestyle…

Olympic Skiers Bode Miller, Picabo Street, Daron Rahlves, Steven Nyman and Tommy Ford Headline at World Economic Forum.Park City, UT / Davos, SUI (Jan. 16, 2026) – As global leaders convene in the Swiss Alps for the 2026 World Economic Forum (WEF), Jan. 19-23, 2026, U.S. Ski & Snowboard will…

The International Ski & Snowboard Federation preliminarily confirmed the return of a robust slate of U.S. Audi FIS Alpine Ski World Cup events for the 2026-27 season, welcoming the world’s best skiers back to some of the most iconic venues in the United States. The FIS Council will confirm the…

The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product, campaigns featuring elite American athletes, and experiences that engage the ski community and beyond.New York, NY – January 8, 2026 – J.Crew unveils its highly anticipated…

U.S. Ski & Snowboard announced updates to the Intermountain Health Freestyle International presented by Stifel, originally scheduled to take place at Deer Valley Resort. Due to unseasonably warm weather, both the aerials and moguls World Cup events will be moved. Aerials: The aerials World…